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it’s engaging new customers or fostering loyalty in existing ones, door drops offer an effective, tactile and scalable channel. Continued improvements in the use of data, planning and strategy across the data and marketing industry ultimately improve efficiency for the door drops medium. All enabling brands to send data-driven, intelligent door drop campaigns that resonate with their audiences and align with their values.”
Intelligent & engaging door drop campaigns
Miscarriage Association and MRM//McCann London: Cards of Acknowledgement Simple but beautiful cards designed for women who have suffered miscarriage. Every message was handwritten by a panel of women who’d been through it. As a result,
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870,000 people discovered the campaign, also featured on BBC Radio 5 Live, and Monthly traffic increased from 72,000 to 157,000 visits. Organic searches increased from 58,806 to 135,551 at campaign launch; Facebook sessions increased from 901 to 6,390.
Movember and Whistl: Shave the date Strong imagery and bold typography used to
harness shareable content to show why people should sign up to shave and grow, with the option to claim a free Gillette razor. Each page ran a poignant message, written clearly and concisely about why a high proportion of men die young. 3,713 the generated donors with a total response rate of 1.48 per cent (of which 79 per cent were new donors) and a donation value of £252,725.
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