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Frugi and the National Trust join to inspire little Woodland Wanderers
Inspired by the National Trust’s ‘50 things to do before you’re 11 ¾’ activities and the many woodlands in the charity’s care, Frugi,
the UK’s leading ethical and organic children’s clothing company, have created an exclusive range ideal for little ones to discover the outdoors.
T
his essential outdoor capsule collection includes everything a
little explorer needs - whether they’re building dens, on a welly wander or going on scavenger hunts. As well as being fully protected against the outdoor elements, children can enjoy being kitted out in woodland inspired outerwear and accessories that are also kind to the environment.
When children spend time playing outdoors it increases their wellbeing as well as that of their families. A National Trust survey revealed that 80 per cent of the happiest people
in the UK said that they have a strong connection with the natural world, compared with less than 40 per cent of the unhappiest. It also reported that children who spend more time in nature are also more likely to care for the natural environment when they grow up. Through learning about the plants and animals we share our lives with, we are more likely to care for their long-term wellbeing, which is a common goal for both organisations.
Frugi’s bright and colourful GOTS Certified organic cotton clothing is not only better for the environment by using less water during manufacture, but organic cotton also feels super-soft. The fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton, resulting in snuggly clothes that are kinder to babies and young children’s delicate skin. In addition, no harmful chemicals or dangerous dyes are used, and so organic cotton is less likely to trigger allergies. Organic cotton is more durable and lasts much longer enabling the clothes to be handed down for generations.
As an ethically sourced, organic brand, Frugi has also decided to do something about all the plastic pollution at sea. 90 per cent of seabirds have
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