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New Royal Mail research reveals what the nation was ordering during lockdown


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espite having nowhere to go, most Brits kept up appearances during lockdown. Clothing was the most-ordered product category, and make-up, moisturiser and razors some of the most popular items. Not


surprisingly, home is firmly where the heart is for many. Gardening became a central facet of British life, with plants and flowers, compost and gardening gloves making the top twenty.


The UK’s ‘Hottest Online Orders’ During Lockdown* Position Category


Drinks (incl. soft drinks, wine, beer) Skincare products (including moisturiser) Plants and flowers Paint for house Make-up Compost


Bedding (for home) Paintbrushes Razors


Pet food


Non-fiction books BBQs Mugs


Weed killer


Gardening gloves Candles Lego


Pots and pans Sanding paper Masking tape


Per cent 43% 26% 20% 20% 18% 14% 13% 13% 12% 11% 11% 11% 10% 10% 10% 10% 10% 9% 9% 9%


*This does not include the


online grocery shopping and clothing categories, which 36 per cent and 64 per cent


of people (respectively) have ordered since March 23rd.


Direct Commerce | homeofdirectcommerce.com


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