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pandemic. Understanding what’s important and what isn’t – and providing the right experience to customers, no matter how they are interacting - will be critical to encourage them along the purchase journey.


“Convenience and ease are key factors in decision making this year, so providing real-time information is becoming more important for consumers. Consumers want information about when items they like will be restocked and local store availability. They will be annoyed by emails promoting products and offers that are sold out when they click through. Marketing and eCommerce tactics that are powered by real-time data should be a bigger priority for retail brands during the Christmas shopping season in order to provide the relevant and positive experience that ultimately drives purchases and long-term customer value.”


EXPERT ROSTER


Providing cost-effective PR & marketing support. Flexible, practical and innovative.


A friendly professional helping you to stand out from the crowd.


Call me, Claire Hart, on 01460 259776 or 07825 077792 claire@grassrootspr.co.uk www.grassrootspr.co.uk


32 Direct Commerce | homeofdirectcommerce.com


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