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Ultimate Guide to Scalable eCommerce


PART 1 By Ian & Mark Hammersley


INTRODUCTION Imagine, for a moment, your eCommerce website. Go ahead and picture it


in your


mind. Now think about why you and your team put it together, the way you did. Maybe it has a clean look or trusted colours or an easy checkout process. You may have tweaked and re-tweaked it several times already and you’re getting pretty good results.


But what if we told you that it’s 100 per cent likely that you’re still missing out on at least 50 per cent additional revenue? Would that be enough to get your attention? Would you want to know more?


What if we also told you that there are exact locations (like a blueprint or treasure map) on every eCommerce website that have been proven to be key performance areas, and most eCommerce sites are underperforming in these areas?


Now imagine that treasure map with piles of money just sitting there waiting for you to discover it. If you could have that kind of assurance, if you could have proof—that it is these same places on every website, every time, would you want to know where these places are?


Yes, well, it gets better.


Not only do these key places exist, but they are easy to get to, easy to understand, and learning how to make the necessary changes won’t require any extra training, education or a huge investment in your time.


The only thing it’s going to take is for you to have an understanding of where these key


46 Direct Commerce | homeofdirectcommerce.com


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