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A few rules of thumb:


- It’s a lot easier to teach someone how to use a marketing channel, than it is to teach them your brand, your look, your tone of voice.


That means that if brand is crucial you probably want to keep anything that is copy and image heavy, or that involves speaking to customers, in house.


- The advertising platforms are COMPLEX (Google, Facebook, Instagram), there is a lot to learn.


It takes months, if not years, to really learn how to drive the best results with Google Ads and Facebook Ads. Plus, they are constantly changing the tools and releasing new options that lead to new strategies and tactics to test. They are also two very different tools.


If you want to manage them inhouse, and they are big sales channels for you then be prepared


...


to give your team member(s) time and budget to access the training they will need to drive you great results.


Thirdly, what’s the long term strategy?


Some businesses aim to have everything in house, other’s aim to keep the core team small and outsource wherever possible.


Which business are you?


If the long-term aim is to have everything in house then it will be worth the investment to hire and train people to do it all internally.


But if you want to keep the core team lean and get results fast right now – then it’s probably time to outsource.


There are now many ways to outsource your digital marketing and that is what I’ll be tackling in next month’s Ask Chloë column.


When you are looking for the very best in marketing people at all levels Be sure to make us your first port of call


* professional * agile * connected * thorough * service * results expertregister@directcommerce.biz www.expertregister.net


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