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Environmental Analysis xi


When contacting companies directly from this issue of International Environmental Technology


please tell them where you saw their product.


Thank you A Swift Take Off


Swift Analytical Ltd (UK) recently announced the official launch of its business development and sales optimisation consultancy. ‘Swift has developed these services specifically to help early stage or established small to medium enterprises (SMEs) punch above their weight’ commented Founder, Dr Mebs Surve. Based on extensive experience in the analytical and life science instrumentation sector, Dr Surve added ‘Many SMEs struggle to gain traction in this huge marketplace due to a number of reasons including a lack of urgency, lack of market knowledge and allowing themselves to be bogged down by irrelevant details.


As a result, limited budgets are quickly consumed before the product or technology has any chance of being recognised.’


‘We work with our partners to focus their efforts on being in front of their target customers as early as possible. This enables us to identify and continually refine the value proposition to ensure the product or service becomes attractive as early as possible.’


Swift Analytical Ltd offer a range of services available to clients including; developing innovative ideas into commercially viable products in a cost effective and ‘swift’ manner, planning and executing strategic sales and marketing campaigns, direct sales, distributor management, investor/inventor technical due diligence, and project management and product development.


Reader Reply Card No. 196 Wireless Loggers Monitor Composting Success


een garden and kitchen waste is being recycled by Vital Earth to help save the peat bogs and address the UK’s landfill issues. The output is organic, peat free compost and the Tinytag Radio Data Logging System from Gemini Data Loggers (UK) monitors the temperature of the ‘green compost’ during processing. This £10 million site in the Derbyshire Dales is one of the most advanced in-vessel composting sites in the UK.


In the UK, 99 thousand tonnes of green waste, which would otherwise go to landfill, is collected over a 12-month period. This is cleaned of debris (glass, metal, plastic) and water added before being enclosed in a carefully controlled vessel, where it aerates. This process allows the friendly bacteria to heat up naturally while destroying weeds and disease causing pathogenic microorganisms. The temperature needs to exceed 60 degrees for 2 days on two occasions to satisfy DEFRA; Vital Earth ensures it reaches a minimum temperature of 65 degrees for PAS100 during the sanitisation stage. During the subsequent maturation stage, the Tinytag Radio system will track a rising temperature over a period of about 6 weeks and then a temperature levelling trend that informs when the material is stable and ready for the next stage. During this period, the material is housed in a 2- acre building called a Maturation Hall, which has the capacity for 14-thousand tonnes of material. Here it is heaped into 24 separate heaps called ‘windrows’ where it continues to aerate, cool and mature. Tinytag radio loggers and probes are placed in the windrows to track this process.


The Tinytag Radio loggers send their temperature readings to a computer in the control room via a receiver unit positioned in the roof of the Maturation Hall. This can then be accessed remotely by other computers on the same network. By monitoring the temperature in this way, the technical team at Vital Earth is able to follow the trend of the bacteria heating up, the compost maturing and then cooling. The radio system provides the reliability and accuracy essential in the aeration process, as well as convenience.


The Tinytag Radio data logging system can also be integrated into a control process via a Modbus interface that provides read-only access to data logger configurations and instantaneous measurements. This data can then be used to control process equipment and a trial to control fans is the Maturation Hall is being considered.


Reader Reply Card No. 194


Technical Marketing Experts Win Queen’s Award for International Trade


Barrett Dixon Bell (BDB) from the UK, the scientific and technical marketing communications specialist, has received a Queen’s Award for International Trade. The Award – the most prestigious business award in the UK – was made in recognition of BDB’s outstanding work helping exporters from around the world grow their businesses. “As suppliers to pharmaceutical, environmental and food laboratories have looked for export growth, we’ve been able to help them promote their products and services to customers and prospects globally,” says BDB’s managing director Olivia Kehoe. “BDB is a multi-lingual marketing problem-solver and our 20 year reputation has attracted clients – both large and small – from all over Europe, the USA, Japan, Australia and New Zealand. Our campaigns cover as many as 25 countries from our one office in the UK. These multi-market programmes are effective, globally consistent, controlled and highly cost- effective. Scientific and technical export marketing is one of BDB’s key strengths.”


“Exports are immensely valuable to any business, but in this industry, they’re essential,” adds Henry Dixon, BDB’s commercial director. “We’re here to help suppliers of laboratory products and services reach developing international markets, tap into changing consumer trends and grow their share of global trade.” Olivia Kehoe sums up: “BDB’s unique mix of language, science and marketing skills is at the heart of what we offer. Winning the Queen’s Award is a testament to the hard work of our talented team in delivering amazing results for our clients, wherever they might be based.”


Despite the economic challenges facing industry in recent years, BDB reported record results in 2010 and has continued to widen its client portfolio. BDB’s core expertise is in planning and executing multi-lingual advertising, PR, digital marketing, exhibitions and sales support – in short, ‘total communications’ – via a team of highly trained, multi-lingual marketing professionals. Exports have averaged more than 60 per cent of BDB’s turnover since 2003, earned as a result of its contribution to the performance of trade, technical and scientific companies operating in the food and drink, engineering, pharmaceutical and environmental sectors.


Reader Reply Card No. 195


Dual Operation Air Monitoring Series


The AirPort MD8 and MD8 Airscan from Sartorius Stedim Biotech (UK) offers fast, safe and reliable microbial air monitoring for production and QC environments.


Ideal for the the air sampler, AirPort MD8 together with gelatine filters or BACTairTM


culture media plates


constitutes an active airborne microorganism sampling system for accurate, reproducible and quantitative detection of microorganisms.


The MD8 Airscan (FDA accepted methodology) complete with gelatin membrane filters.


Reader Reply Card No. 197 Reader Reply Card No. 198


IET May / June 2011 www.envirotech-online.com


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