POOL CLEANERS


CLEAN SWEEP


Maximising the potential of swimming pool cleaner sales…


S


witched-on swimming pool businesses will look to maximise the spend value of every


customer contact. Strategically timed e-shots and


newsletters present ideal marketing windows but equally, every home installation or service visit is a platform to promote. Current thinking is there has never


been a better time to go for add-on sales such as swimming pool cleaners. “There’s no doubt that cleanliness


and sanitising is at the forefront of all our minds right now,” points outs Plastica’s Will Dando. “Keeping a swimming pool clean is


always of paramount importance to our health too,” he adds. Daniel Phillips of Lighthouse Pools


underlines the opportunities: “The pool cleaner market is not always pushed to its full potential. The trade sometimes see the cleaners as a threat to their service income, in fact they should be using it to help with the routine cleanliness of a pool,” he advises. “If you have a customer with a


service contract they think that they


AUTOMATIC POOL CLEANERS like the Maytronics from Certikin is a must-have pool accessory.


THE TOP-OF THE-RANGE, BWT500


Robotic Cleaner was introduced exclusively by Plastica this year.


38


AUTUMN 2020


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