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7 YEARS OF GROWTH FOR SQUARE MEDIA
As Square Media enters their seventh year of being a business, Director Matthew Rigby- White (pictured), reflects on how the company has gone from one man in his bedroom to a booming outsourced marketing team over the last seven years! The second in a series of two articles, Matthew considers the challenges and future of his growing firm.
WHAT HAS BEEN THE MAIN CHALLENGE SINCE STARTING SQUARE MEDIA? Growth. And all the individual challenges that growth brings with it whether it be people, financial or some other of the many factors you need to consider as the business expands. That and learning to understand that this business I've built is no longer just my own, but something my entire team can be proud of and call their own too. And of course, Covid-19. It would not be right not to mention it. We've been very fortunate; not only have we been
able to trade through this period but we've seen our best months yet. So why is this a challenge? I say Covid-19 because of
the impact it has had on some of our clients, and this is difficult as an outside observer to watch. When I tell client's that we care about their businesses and their success, I mean it. I really mean it. For this reason, for those client's that have fallen on hard times we've done our best to support them on their road to recovery.
WHAT IS THE LONG-TERM GOAL FOR THE NEXT FIVE YEARS? For me; it is taking this business to the next level, taking on more clients and getting stuck into more marketing campaigns. I live and breathe marketing – it is my true passion in life after all. I want to continue our current growth journey, but at
the cautious and optimistic pace, I've enjoyed over recent years. We don't want to grow too quickly; this risks
sacrificing our level of service (which is second to none, by the way)… But equally, we want to offer our services to more and more clients. There are some other developments to come; so
watch this space as I intend to keep the curtains firmly drawn on these until we're ready to come out flying! We have an exciting year ahead – let's put it that
way. Visit:
squaremedia.solutions
SUPPORT FOR LOCAL START-UPS
An exclusive package of measures to support entrepreneurs and start-ups has just been launched by South Northamptonshire Council (SNC) and The University of Northampton (UON). Building on a programme UON
will be rolling out to the rest of the county, businesses in South Northants will have access to a greater number of guidance sessions with qualified advisers, more in-depth analysis of business requirements, and a more personal service with help preparing an action plan. Cllr Stephen Clarke, SNC’s
portfolio holder for economy and
regeneration, said: “I’m very pleased our economic growth team are strengthening the UON’s offer to start-up businesses for the local area. “This is particularly important as
we have a greater proportion of highly-skilled and innovative businesses which will need a helping hand during these challenging times.” The UON Business Support Team
has been in existence for nearly seven years and has supported over 7,000 Northamptonshire businesses to start up and grow successfully. South Northants employers also
have exclusive access to SNC’s Job Club which provides a range of services including upskilling staff, support with Corporate Social Responsibility and expert assistance with managing redundancies. The SNC Job Club is a free
service to all employers and residents within the district and collaborates with expert partners such as Jobcentre Plus, South Northants Volunteer Bureau, Prospects and many more.
Contact EconomicGrowth@SouthNorthants
.gov.uk
HOSPICE IN CALL FOR SUPPORT
Cynthia Spencer Hospice are appealing to businesses to start 2021, the hospice’s 45th birthday year, with a bang by taking on a team challenge to help the charity make up for the fundraising losses suffered due to the pandemic. Corporate partnerships
fundraiser Nina Gandy said: “Our charity has suffered the impact of Covid-19 in our 2020 fundraising and we’ve lost an estimated £40,000 of income per month over the period. This is why we really need our brilliant corporate supporters to help give us a fundraising boost. Our fundraising challenges are a fantastic way to team-build, achieve CSR objectives and raise money so the hospice can help patients and their families receive the care and support they need at a time when they need it the most. “Ideally we’d love 45 of our
business contacts to do either the Snowdon Night Trek in May, the Yorkshire Challenge in July or, for those who prefer two wheels, the Land’s End to John O’Groats cycle event in August 2021. Details for all three can be found at
www.cynthiaspencer.org.uk/ challenges. “Planning now for a 2021
challenge allows time to get a team and training plan together and of course begin the fundraising journey! I can do a talk on the hospice to really get staff behind the cause, support with fundraising and sponsorship strategy and of course give teams PR and social media promotion as a thank you! “Please contact me on
01604 973348 or email
nina@cynthiaspencer.co.uk if you’re keen to take on a team challenge as you’ll be helping to make a difference to people’s lives, not just now but in the future too.”
OCTOBER/NOVEMBER 2020 inbusiness 27
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