Feature: Communications & Marketing There are many ways to incorporate branded business
items into your marketing strategy. Give it in person at meetings, events or exhibitions, make it the focus of a direct mail campaign, run a competition or quiz with branded prizes or even combine as part of a digital campaign.
Here are some useful tips for being more personal with a branded business gift:
and will engage on a deeper level. For example a car dealership wanting to portray quality may look to gift an executive pen or branded umbrella.
‘It is the
out to individuals in multiple locations and makes being connected with one another more important than ever. So, with a more human, personal
perfect time to get creative with your marketing’
touch needed to keep our clients and colleagues connected, now is the time to reenergise your traditional marketing methods. It is the perfect time to get creative with your marketing and stand out from the digital crowd. One marketing tactic that will do this, is with branded
gifts. A creative, well thought out branded gift will surprise and delight your clients or colleagues, it will make your company and message stand out and help to build strong working relationships. Who doesn’t like a free and useful gift?
1 2 3 4 5
Make the gift useful. A branded gift that is useful and won’t just be binned is always going to provide a more
successful return on investment. So make sure you put some time aside to source a creative branded gift that is tailored for your target market’s needs.
Engage with entertainment. Quizzes and games have become widespread during the pandemic to try to
keep morale high. Why not carry on this theme but bring in personalised prizes that will be kept long after the entertainment is over.
Be relevant. A business gift that considers trends and current habits is a good way to encourage
engagement. For example, branded reusable drinkware to keep hydrated or a recycled bag for life to reduce disposable bags going to landfill.
Personalisation. There are many business gifts that can be branded with individual names. Receiving a gift with
your name on is likely to help to make an emotional association with the sender.
Think of an idea which reflects your company culture and brand image. This will make the gift more genuine
Spring 2020 CHAMBERconnect 57
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