Feature: Communications & Marketing W


hether you have had to adapt to remote working, reduced your work force or had to change the nature of your work, it has been


a challenging time for many businesses of late. With meetings, events and exhibitions being


postponed or cancelled, you may have focused your marketing time and resource towards digital tactics. Don’t get me wrong, being online has been an absolute life saver during lockdown, but with so many using digital channels, could there now be a technology back lash? Being cooped up in the confines of our own house and local area, not being able to communicate in person for so long - surely that will create an impetus to connect and engage with others in person or on a more emotional, personal level? The pandemic has also brought about a new


respect for our fellow humans, from clapping at 8pm for our key workers, to volunteering and giving to help those in need. Such a momentous life changing event has helped to put into perspective what really matters. We appreciate each other that little bit more, we have tried to lift each other’s spirits and perhaps going forward we won’t take everything we have for granted. This refreshed view on life will surely be reflected in the way we carry out our business and communicate marketing messages? It could affect the way we work in the future, with


working from home being the new norm. This in turn could change the way we get our message


Stand out from the digital crowd


By James Biggin (pictured), Managing Director of Steel City Marketing 56 CHAMBERconnect Spring 2020


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