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Business News


International team extends support in wake of Covid-19


Media man: James Lloyd-Smith Businesses flock


online in lockdown The Covid-19 lockdown has produced a boom in digital channel activity for Greater Birmingham Chambers of Commerce. Thousands of businesses have


turned to the Chamber’s digital channels output to stay up to date with the news, take part in digital events which would have been live, contributed blogs in greater numbers, sought the latest developments on Covid-19 crisis and taken part in competitions and surveys. There were over 47,000 visitors


to the Chamber website in a month, up 26 per cent on the usual monthly average. The sessions on the website were up 11 per cent on the year average and page views increased by four per cent. Social media activity has


rocketed and there were over 500 new subscribers in a month to ChamberlinkDaily, taking it to a total of over 15,000 subscribers with an average open rate of more than 20 per cent. There were over 10,000 page


views of the Chamber’s dedicated Covid-19 website, which provides the latest signposting, guidance and advice on the battle against Covid-19. There was a 50 per cent increase in monthly Twitter impressions, partly due to the introduction of the new daily virtual networking hour #ChamberChat on the @GrBhamChambers account as well as local divisions. James Lloyd-Smith, the GBCC’s


digital marketing manager, said: “We have been pleased to see the uplift in subscribers for our Chamberlink Daily e-newsletter which contains a daily briefing of the latest Covid-19 advice, guidance and business support signposting for businesses.” And there is an opportunity to


take advantage of this increase in digital traffic through advertising on the Chamber’s website and ChamberlinkDaily, which goes out to over 15,000 subscribers every morning.


For details go to: www. greaterbirminghamchambers.com


6 CHAMBERLINK May 2020


The international programmes team at the Greater Birmingham Chambers of Commerce (GBCC) has extended its package of support to help businesses survive the Covid-19 pandemic. Working with businesses through


its Enterprise Europe Network programme, the team are now refocusing their approach and are extending its business advisory services to help more organisations, as well as helping businesses “survive” by providing advice on imminent business issues.


‘We are absolutely committed to supporting innovative businesses who need our advisory services’


Enterprise Europe Network Midlands provides free advice and immediate access to business and technology partnering opportunities in new markets for SMEs, business sectors, research institutions and other organisations in the Midlands. The International Programmes


team, through the network, has access to 600 partners which have international trade, research, innovation and existing in-market intelligence at locations across 50 countries and growing. They will be looking to pursue


and help businesses needing aid in the following areas: • Product re-purposing in response to Covid-19


• Cash flow issues • R&D disruption • Supply chain disruption • Use of Covid-19 funding schemes


Rupi Nandra, head of international programmes and


Committed: Rupi Nandra


leading on the new practices, said: “Whilst engagement with innovative businesses remains the focus , the support has now shifted to that required in the immediate to short-term period for survival and stabilisation. “This is absolutely


critical for any chance of business growth going forward. We are absolutely committed to supporting innovative businesses who need our advisory services and network connectivity both now and going forward. Mandy Haque, international


director at GBCC, said: “Another great example of how the international team have adapted


their offer to what businesses need right now. It is so important to be flexible and considerate to what is now the priority for most businesses and the international programmes team are ready to be involved. “We welcome new


engagement and want to take the opportunity


to reach out to help businesses that we haven’t worked with before. If in any


doubt if we can help, please do make contact as we have a range of support.”


Companies seeking urgent support should get in touch via een@birmingham-chamber.com


Trade conference goes digital


The Chamber’s global trade conference due to be held on 24 June is now going digital. It will form part of a week of international activities packed full of relevant content to support international trade through the coronavirus crisis and during the road to recovery. Chamber international director


Mandy Haque (pictured) said: “At the Chamber we promote business resilience, and where better to show this than by adapting our international conference, full of rich content, to a digital platform.


“I see this as an opportunity to reach out truly globally to audiences that we wouldn’t have been able to do on such a scale if it were a physical conference.” Supporting the main conference will


be a number of webinars with international themes.


Members can stay up to date on the Chamber website (www.birmingham- chamber.com) and via the daily online newsletter, as more details will be


announced about the conference line up and booking details.


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