Transatlantic Greater Birmingham

Transatlantic Chamber of Commerce

Contact: Lauren Hunt T: 0845 6036650

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Communications firm wins platinum award

Thought-leadership company Contented Communications has won an American platinum award for a creative project helping exporters generate sales by addressing global challenges. The company, based on the Birmingham

Science Park, developed a ‘data dashboard’ to identify new markets for companies in the value chain for low emissions vehicles. The interactive web-based application maps high-pollution regions of the world to international finance for delivering the UN sustainable development goals, and identifies trade shows that might be used as gateways to those markets. The approach can be extended to other problems and industries. AVA Digital Awards, sponsored by the Texas-

based Association of Marketing and Communication Professionals (AMCP), recognises excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Contented managing director Gerard Davies

said his team wanted to showcase innovative ways to help companies lead their sectors in addressing complex challenges - from Brexit or artificial intelligence, to disease or climate change. The project, which took less than three

months, aimed to illustrate capabilities in data visualisation and thought-leadership. The company combines this with a coaching approach to generate insights and make difficult conversations more productive. The idea for a dashboard was sparked by a conversation with a Department for

International Trade advisor at a roadshow promoting export opportunities to Latin America and the Caribbean. "We were researching opportunities for the engineering and technology sectors in the Spanish-speaking territories, where a number of colleagues and I have lived and worked extensively," said Mr Davies.

‘The African story touched me and prompted me to take a wider view’

“We heard about Mexico City’s fleet of lower-

emission London buses and met with a trade advisor from the region to discuss autonomous vehicles and renewable fuel technologies. We learned that there are many business opportunities in Latin America for British engineering, technology and manufacturing companies. So many people are dying from the high levels of pollution in these countries. Clearly, the need to reduce exhaust fumes is much more urgent for them than the ability to check email on the go in a driverless car.” Mr Davies then attended an event featuring Birmingham University’s Dr Suzanne Bartington, who has been working in Rwanda where nearly four million people die though air pollution from solid fuels. “The African story touched me and

prompted me to take a wider view,” said Mr Davies. “So we set out to explore how companies could grow their businesses by making a positive difference in the world.

Addressing complex challenges: Gerard Davies.

“For example, what if we thought about ‘low

carbon’ technology as ‘anti-pollution’ technology? This has the additional benefit of helping companies to develop a deeper purpose, which in turn makes them more attractive to stakeholders.” The searchable dashboard project was led

by Mr Davies, a former BBC correspondent, and his senior colleague, Felicia Jackson, an international author and researcher on clean technology, green finance and global risk. The team worked with Sustainability West

Midlands and postgraduate students from Warwick University and Birmingham City University's Data Journalism programme. In the world of big data, visualisation tools

and technologies are essential for analysing massive amounts of information and making data-driven decisions. West Midlands Combined Authority supplied some of its data which was input to the software Tableau, which can use charts, graphs and maps to reveal trends and patterns.

Contented Communications welcomes enquiries from engineering, technology and manufacturing companies who are trying to address challenges for their sector. Email or call +44 79-7681 1506.

Airline offers medical volunteers free flights

United Airlines has joined the right against Covid-19 by providing free round-trip flights for medical volunteers travelling to California to help on the frontline. The airline is working closely with the state of

California to coordinate travel for doctors, nurses and other medical professionals from across the country to help treat patients in this time of unprecedented need. California Governor Gavin Newsom said: “I

want to thank United Airlines for stepping in in a big way to help health care professionals. We couldn't be more grateful for their largesse and support. At the time of United announcing its support,

California had more than 18,309 confirmed coronavirus cases and 507 fatalities in the state.

36 CHAMBERLINK May 2020 Bringing medical volunteers to the Golden

State has helped to provide much-needed support to California's medical professionals and the thousands who have been hospitalised. Janet Lamkin, president, California for United

Airlines, said: “Our frontline healthcare workers are heroes. “We are profoundly grateful to them for their

unwavering commitment to support our communities and medical providers at this time of exceptional need.” “It is our hope that providing air travel at no

cost will allow additional courageous volunteers and first responders the ability to reach health care facilities throughout California, which continues to feel the impact of the COVID-19 pandemic.”

Support incoming: United operate 50

daily flights into San Francisco

International Airport

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