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Editors’ Picks 1 Blu Sleep is reimagining


the types of benefits


consumers can expect from their sleep accessories. The new Ceramo pillow is made with a unique bio ceramic gel coating that utilizes far infrared technology to help support the body’s recovery abilities. Sprayed directly onto the pillow, the gel coating works by recycling the far infrared energy back into the body—a process that has been shown to reduce joint inflammation and increase blood oxygen levels and circulation, thereby promoting muscle relaxation and reducing fatigue. For added comfort, the washable pillow is made from breathable Air Memory foam and comes with a cooling cover. Retailing for $99, the Ceramo is now available in both the US and Canadian markets.


a bold philosophy of sustainability with its new Circular Collection. Looking to find new ways to minimize the mattress industry’s contribution to landfill waste, the company developed an alternative manufacturing process that allows for easier recycling. The line-up is made using a modular design, with layers connected in a reversible manner with no glues or foams. By making a mattress that is fully recyclable, the company is opening up new distribution possibilities as well—including the potential for a sustainable mattress leasing program.


3 Spaldin is promoting


5 The Santa Barbara-


Publisher ..........................................Chris Schriever chris@sleepretailer.com


inspired spa atmosphere


of Ergomotion’s new showroom made a major splash at the winter Las Vegas Market. Showcasing bedroom vignettes that brought together opulence and innovation, the brand’s new ethos is focused on helping consumers cultivate an elevated experience that facilitates restorative rest and rejuvenated relaxation. By merging high-end aesthetics with advanced technology, Ergomotion has integrated adjustable bases into stylish bed frame and headboard sets. Its “Wellness Retreat” collection features four fully upholstered adjustable beds that were designed around consumer testing research. With this new line, Ergomotion is reinventing the way we talk about the adjustable base category.


Managing Editor ...............................Gretchen Kast gretchen@sleepretailer.com


Marketing Manager ........................ Elaina Hundley elaina@sleepretailer.com


Design Firm ............................................Blue House bluehousedc.com


Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.


majority of mattress sales are made below the $1,000 price point, Corsicana is infusing high-end detailing into this entry-level category. The new Nightsbridge Collection is made with a slew of high-end features, including graphic-infused foams, micro-coils, high-density gel memory foams and high-resilient support foam. By investing in more efficient sourcing and manufacturing practices, Corsicana is able to offer these quality materials at a much more aggressive price point—with the collection retailing for $699 to $999 in queen. Enhancing the more luxurious feel with upscale styling, NightsBridge is a clear differentiator that will stand out to the majority of mattress consumers looking to buy.


2 Understanding that the


4 Brooklyn Bedding’s Bloom Essential Hybrid


combines all the superior pressure point relief of latex with the deep compression support of individually encased coils—while also offering a sustainability story. The mattress is made with Talalay Echo foam, which is derived from a process that repurposes unused fabrication cuts to deliver all the benefits associated with latex, while reducing wastefulness. The new material costs less than a comparable Talalay latex comfort layer—that factor, coupled with the company’s in-house production, equates to a high quality sleep that’s less expensive than most sustainable solutions on the market. Retailing online between $599 for a twin to $1,199 for a California King, the Bloom Essential Hybrid is available in a universal medium comfort level.


8 Sleep Retailer / Spring 2020


6 With a long history of


turning branded ideas


into creative retail experiences, Gorrie helps retailers develop and deliver engaging and high-impact in-store activations. The company offers comprehensive solutions, with a team of designers, engineers, program and project managers, warehousing and distribution specialists, installers and service technicians on board to help with the entire process. From environments and pop-ups to point-of-sale support and store- in-a-box options, Gorrie creates display solutions that fit in with each retailer’s budget, logistics and brand message.


Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2020. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House Sales Group, 641 S Street NW, 3rd Floor, Washington, DC 20001. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at info@sleepretailer.com.


CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.


Sleep Retailer: ISSN 2163-7571


sleepretailer.com


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