Malouf Spotlights Three Updated Accessories Options By Elaina Hundley

Malouf is highlighting a wide variety of prod- ucts and features this spring. The company is expanding its furniture line-up, adding modular options to existing products and introducing two new designer models. Additionally, Malouf is spotlighting two of its biggest hits from the Winter Las Vegas Market: its new CBD Pillow Line and its 55 Series of adjustable bases. Looking to further expand its furniture line- up, Malouf is updating the features of its cur- rent offerings and adding new models into the mix. First, the company is adding the modular features of its popular Designer Bed Series to its wider catalog. Secondly, it will introduce the Godfrey and Clarke bed models. The Godfrey was inspired by the sleek design of the 1960s and influenced by mid-century modern aesthet- ics such as rounded corners and continuous lines. It is upholstered in five uniquely textured fabrics, includes all-steel construction—and is adjustable bed base compatible. The Clarke is inspired by a blend of traditional and modern design to fit into any home, with clean lines, bold metals and soft textures. It is also uphol-

stered in five textured fabrics and includes all- steel construction and a slat roll with a 2.9-inch slat gap.

Additionally, Malouf is focusing on its new

CBD Pillow Line. To make this new collection, the brand combined three of its signature pillow models—the ActiveDough, the Zoned Dough and the Shoulder—with the soothing effects of

CBD. As wellness trends continue to grow, and more shoppers search for whole-body healing solutions, having a reputable CBD-based sleep accessory is an exciting new option for retailers. Finally, the company is also releasing fresh- ly-upgraded adjustable bed base models within its 55 Series, with even more UPS-shippable options available. In particular, Malouf is high- lighting the array of features that are available via the new Malouf Base App. These include Partner Control and hands-free Siri Shortcuts, along with its most innovative addition yet: Snore Detection. “When creating the Snore Detection fea- ture, our in-house software engineering team collected over 11,000 snore samples and sound clips—allowing the Malouf Base App to detect human snoring and raise an adjust- able bed base accurately,” explained Mike Douglas, VP of sales for Malouf. “We received great feedback from accounts at Las Vegas Market about this feature, and we’re excited to share other developments coming soon to the Malouf Base App.” Visit

The Pillow Bar Expands To Offer Private Label

By Gretchen Kast The Pillow Bar has begun working with high-end mattress makers, luxury boutique retailers and hotels to create private label custom pillows and other bedding luxuries. Since expanding into this category, the sleep accessories maker has reported rapid dou- ble-digit growth. Partnering with dozens of customers na- tionwide to create unique branded products that are made in the U.S.A., The Pillow Bar offers extensive knowledge of sleep patterns, sleep styles and pillow making. This knowl- edge enables The Pillow Bar to work with its customers to create luxury products with a purpose and help people across America sleep better and wake up feeling well-rested.

20 Sleep Retailer / Spring 2020

The company’s private label products in- clude down and down alternative sleeping pillows, Euro pillows, travel pillows, towels, mattress pads, duvet inserts and covers, robes and sheets. The Pillow Bar also works with its customers to create custom packag- ing and labeling on each product. Since 2009, The Pillow Bar has been chang- ing the way people sleep with custom-made sleeping pillows and other bedroom luxuries under its own label. Founder, Merrimac Dillon shared, “With this expansion of our private la- bel offerings, our luxury bedding and pillows can reach new customers and new markets.” Currently, The Pillow Bar’s branded prod-

ucts are available at large retailers including Bed, Bath & Beyond, Macy’s and Neiman

Marcus, in addition to hundreds of smaller lo- cal retailers nationwide and online. Visit

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