APRIL 2020 THE RIDER /53 EQUITANA USA Names Former First Lady of Kentucky 2020 Event Spokesperson
Lexington, KY (February 27, 2020) – EQUITANA USA, the North American edition of the world’s largest equestrian exhibi- tion and event brand, announced former First Lady of Kentucky Jane Beshear will serve as the of- ficial spokeswoman for
its
newest Kentucky edition. The three-day equine trade and exhi- bition show takes place Sept. 25- 27, 2020, on the grounds of the Kentucky Horse Park. The col- laboration is a natural extension of Mrs. Beshear’s passion for the equine industry and undoubtable love for the state of Kentucky and celebration of the industry’s largest event being held in the
Horse Capital of the World. “We are honored to be ac-
companied by Mrs. Beshear dur- ing EQUITANA USA’s big debut in Lexington, Kentucky,” said Meghan Margewicz, the event’s director. “She is an equine indus- try leader and a perfect represen- tative of EQUITANA values. With her support, we hope to build a longstanding relationship with attendees and bring it back for years to come.” EQUITANA USA unites
equestrian enthusiasts and pro- fessionals for an eventful ex- tended weekend of education, entertainment, instruction and shopping. Dating back to 1972,
EQUITANA has global presence with leading events in Germany, Australia and New Zealand. Being the first year in the Horse Capital of the World, EQUI- TANA USA guarantees an event celebrating every facet of the horse.
“Events like EQUITANA
USA help make our industry flourish,” said Mrs. Beshear. “I am honored to spread the word to those in and out of Kentucky be- cause the message is easy. Any- time I can bring together Kentuckians and horse enthusi- asts, I am all for it.” Mrs. Beshear is a lifelong
horse advocate with many years FARMS FOR SALE
of experience in the competition world. In addition to being a rider herself, she and her husband, for- mer Governor Steve Beshear, have owned a small horse farm in Kentucky for decades. Mrs. Beshear has long supported ini- tiatives of the Kentucky Horse Park and equine nonprofits such as Riding for Hope, a 501(c)(3) dedicated to improving the qual- ity of life for children and adults with health needs through thera- peutic activities with the horse. For more information and
to purchase tickets to attend EQ-
UITANA USA, visit www.equi-
tanausa.com.
About EQUITANA USA & Reed Exhibitions: EQUITANA USA is a
three-day celebration of the horse that invites equestrian profes- sionals and enthusiasts of all rid- ing levels and ages, disciplines, and breeds to gather for educa- tion, entertainment, instruction, and shopping. Reed Exhibitions, producer of EQUITANA USA, is the world’s leading events organ- izer, with over 500 events in over
30 countries. In 2018, Reed brought together over seven mil- lion active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Eu- rope, the Middle East, Asia Pa- cific and Africa and organized by 41 fully staffed offices. Reed Ex- hibitions serves 43 industry sec- tors with trade and consumer events and is part of RELX Group, a world-leading provider of professional information solu- tions.
www.reedexpo.com
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