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BUSINESS SENSE BY CORY MOSLEY, CSP, MOSLEY STRATEGY GROUP


Utilizing the Power of Momentum T


he excitement that a business owner feels when things are running smoothly in their business


can many times be indescribable. There are plenty of customers and leads flowing, plus margins are great. In the business world, we like to refer to that as “good times.” By definition, momentum cannot be


achieved without motion, and to put things in motion, a foundation must be laid first. So, let’s fire up the cement mixer and start pouring!


Identify one idea,


process, or strategy that must be changed:


One reason many of us never get around to changing things is that the challenges appear too great, and we don't know where to begin. If you start with one item at a time, you can significantly increase your chances of making a complete change. When I take on a turnaround project at a business, I use this same strategy. Te litle changes add up, and the snowball effect begins to create momentum.


Ask a respected colleague about how they do things:


Te ego can be a dangerous thing. Unwillingness to seek advice keeps some talented people from geting to the next level. If you’re looking for answers, seek out people who are operating at the level to which you aspire. Come up with some intelligent questions, track them down, and ask away. Tis is how you'll become a beter employee, manager, or business owner.


Put a new issue on the table:


Sometimes, the breakthrough comes from the things you don’t see or think about regularly, like an untouchable process, employee, vendor, or ritual. Don't be afraid to kill those sacred cows!


Re-establish your goals: Goals can be determined by many people, such as a boss or a franchisor, but you should always have a set of personal goals. Don’t be afraid to adjust your goals, and I don't mean lower. Instead, recommit yourself and, while you're at it, think even bigger!


Review your “Why”: What's the mission? Why are you doing what you're doing the way you're doing it? We can forget about the spiritual awakening for now and just keep this idea focused on your business.


Rally the troops: If you are in management, get everyone involved by spreading the word about fresh ideas, new goals, and a renewed approach. Leverage energy and these new ideas to accelerate momentum. Tell a co-worker, tweet about it, or tell all your Facebook friends—and be accountable.


Start taking decisive action:


“Action” is a word that's oſten referenced, but rarely realized, usually because it involves work. Business guru Jim Rohn once said, "What is easy to do is also easy not to do." In a sense, this makes doing nothing a form of action; it's just the wrong kind. Te truth is, we need momentum. It calls


for energy, drives belief in things to come, and can make people fearless. It can drive you to make that extra call, take that extra step, and refuse to give up! Momentum keeps the competitive spirit


alive! You need it, I need it, and in business, we must have it to dominate. Te path to the next level requires


creative thinking, the courage to change, and the courage to try something you've never done before. Te spirit of business is alive and ready to reward those willing to step up to the plate and get it done. I challenge myself every day, and now I will challenge you! ❚


Cory Mosley, CSP, is an award-winning business growth catalyst, speaker, and consultant. As company principal of Mosley Strategy Group, he helps businesses thrive in the new economy by sharing strategies to increase sales, build fanatical teams, and future-proof businesses.


28 datia focus 2020 • Issue 2


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