PRACTICES
DRUG USE BY KELLY DOBBINS, PRESIDENT, MID-SOUTH DRUG TESTING, INC. BEST
TRENDS IN
How Are Hiring Practices and Benefits Changing In 2020?
So, if you can attract the right talent, how do you keep them?
F
or the business owner, atracting and retaining the right talent is an important and oſten overlooked
challenge. Finding the best candidate can require hours of effort—and that’s before onboarding. In order to differentiate your company and succeed in an employee- centered job market, one must combine a reputation for a great workplace culture with competitive compensation and benefits. In human resources, new technological
advances for recruiting and more job options for candidates have led to a trend in hiring called “ghosting,” where a candidate comes to the interview, accepts the job and then never comes to work on Day 1—to never be heard from again. Sadly, in our current culture, there could be several potential employees who simply “don’t show up” for the job or show up with less ability than you initially anticipated.
Imagine all those work hours wasted! Tat’s why atracting the right talent is important, but recruiting them is only the first step. So, if you can atract the right talent, how
do you keep them? Te answer is creating an atractive workplace culture. Workplace culture is extremely important for individuals assessing where they will choose to invest their time. Employees consistently question whether my leader has my back or cares about me, whether they like their coworkers and whether those coworkers care about them. Creating a culture where employees know their value and feel like an important team player can create a more positive workplace culture. Employees need to feel appreciated,
that they are contributing and that it maters, and that they are part of a team. Employee engagement comes down to satisfaction, which centers around employee appreciation and the perceived overall quality of workplace opportunities and experience. Social media plays a large role in discovering insights about workplace culture. Employees readily share and potential employees seek information about the company they are considering on social media and online forums. “According to a 2017 survey, the number-one reason candidates chose one job over another was company culture (23%), followed by career progression (22%) and benefits (19%)” (*Society for Human Resource Management, “Candidates Choose Jobs Because of Company Culture,” February 2017). Physical design of the workplace is also
part of employee engagement. Instead of cubicles that divide workers, a more open concept will offer the opportunity for discussion of ideas for a beter work product as well as beter productivity. But
26 datia focus 2020 • Issue 2
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