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Editors’ Picks 1 Designed to deliver


high quality feels at a


lower price point, Blu Sleep’s newest mattress line is made with specialty memory and gel foam comfort layers. The new lineup features four distinct models that integrate the brand’s patented ‘Air Pod’ technology zoned support system into the high-density base foam of each mattress. Offered at a competitive starting price-point of $999 in queen, the beds are cut using a special method that also allows them to be adjustable base friendly.


2 The latest in the list of online, direct-to-


consumer brands to open a brick-and-mortar showroom, Saatva is doing things a little differently. Rather than a return to the traditional, Saatva’s new showroom uses subtle and impactful tweaks to highlight the luxuriousness of its products and seamlessly bring the digital experience into its Manhattan location. A combination of soft and inviting aesthetic choices, partitioned mattress vignettes and a hands-off-until-help- is-needed customer service approach all contribute to the showroom’s refreshing vibe.


more than just a new showroom this market. The brand is also introducing an accessory that fits right into what we predict will be a new and emerging product category in 2020—CBD-enhanced sleep products. Malouf’s new zoned Active Dough pillow is infused with CBD oil to relax and soothe the senses. The THC-free pillow will come with a spritzer of CBD oil to keep the pillow’s scent fresh and its users calmed. Malouf is far from the only brand dipping its toes into the CBD trend this market: companies like Therapedic and quite a few others are also unveiling CBD centric products this winter.


3 Malouf is unveiling


As more scientific research confirms the very real connections between sleep and wellness, the mattress industry has begun to focus on how sleep products can offer the support consumers need as they seek to live healthier lives. A brand that has been ahead of the curve in this area is REVERIE. The adjustable base manufacturer really understands how a quality mattress and the proper sleep positioning can deliver better health and increased wellness—and has done the research to back up its claims. Keep an eye out for Reverie’s insightful facts about sleep latency, pain management and more sprinkled throughout this issue!


8 Sleep Retailer / Winter 2020


monitors simply serve as a passive data collector, Customatic’s new SnoreTech monitor uses biometric data to actively solve a problem. Working exclusively in conjunction with the company’s adjustable bases, the system is able to detect any snoring and then automatically adjusts to alleviate it. SnoreTech tracks the sleeper’s heart rate, breathing rate and amount of movement to monitor the snoring—and seamlessly adjusts the head positioning by two degree increments so as to not wake the sleeper. If the snoring continues after adjustment, a three-second pulsating massage may also be triggered.


4 While some sleep


Publisher ..........................................Chris Schriever chris@sleepretailer.com


Managing Editor ...............................Gretchen Kast gretchen@sleepretailer.com


Marketing Manager ........................ Elaina Hundley elaina@sleepretailer.com


Design Firm ............................................Blue House bluehousedc.com


Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.


5 For retailers looking to offer their customers


more flexible financing options, Splitit’s innovative payment solution makes it easy. The program allows customers to pay for their purchases in monthly installment payments with instant approval and no credit check, application or registration required. Splitit recently partnered with companies like ReST and Chili to help streamline the checkout process in-store, online or via mobile device.


Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2020. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House Sales Group, 641 S Street NW, 3rd Floor, Washington, DC 20001. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at info@sleepretailer.com.


CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.


Sleep Retailer: ISSN 2163-7571


sleepretailer.com


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