Accessories
PureCare Expands Elements Collection With 100% Supima Cotton Linens By Elaina Hundley PureCare is expanding its premium Elements sheet collection to include luxury, 100% Supi- ma cotton linens. Marketed as “The World’s Fin- est Cotton”, Supima fibers represent less than 1% of the cotton produced worldwide and are known for extraordinary comfort and resiliency. “We chose to use only 100% extra long-sta- ple fibers in our new Supima cotton sheet line,” commented PureCare’s VP of Marketing, Sar- ah Bergman. “The strength of extra long-staple ensures continuous, long-lasting softness that maintains rich color wash after wash. The qual- ity of Supima fibers tie in seamlessly with the premium story of our Elements collection, which includes a wide variety of premium textiles like Celliant, Lenzing Tencel, Modal, and Bamboo.”
Featuring all of the premium quality and
design features for which PureCare is known, the new Supima linens line also offers the sig- nature Fit, Feel, and Finish construction. This includes PureCare’s Precision-Fit elastic cuff, enveloping pillowcases and the deep, pock- eted corners that make PureCare’s snug fitted sheets ideal for standard or adjustable bases. As with all PureCare Elements sheets, the new premium cotton line is treated with antimi- crobial silver chloride product protection to in- hibit the bacteria, mold and mildew that causes deterioration, stains and odors on the product. “We love the fact that Supima cotton is not
only exclusively harvested in the USA, but it is only harvested in the southwest. It has a tru- ly local Arizona roots story,” said PureCare’s
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CEO Jeff Bergman. “Beyond that, the quality of Supima offers our retailers a step-up from traditional cotton sheet sets to provide our re- tailers with the finest linens available.” Visit
purecare.com
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