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MATTRESS


E.S. Kluft Celebrates Aireloom’s 80th Anniversary With Two New Collections By Gretchen Kast


E.S. Kluft & Company is celebrating the 80th anniversary of its Aireloom brand at the Winter Las Vegas Market and showcasing two new additions: the Aireloom Adapt/React smart mattress and the Aireloom Karpen Natural Collection. The company will also unveil details of a year full of activities and special promo- tions as part of its anniversary celebration. “Since it was introduced in 1940, the Aire- loom brand has been known for California


comfort and luxury,” said Magali Castillo, E.S. Kluft & Company vice president of marketing. “In 2020, we are paying tribute to the brand’s 80-year heritage and its founder, King Karpen, an industry pioneer who combined luxurious materials with modern innovations to create the original handmade California mattress.” The Aireloom Adapt/React smart mattress


is one of the company’s newest innovation. Using NGMATT Technology, the bed learns from a consumer’s sleep patterns and auto- matically adjusts to adapt to their sleep pref- erences over time. The proprietary dual ergo- matic function has the ability to track sleep patterns on both sides of the bed, adjusting the firmness to suit each person to improve comfort and ensure restful sleep. “The Adapt/React bed is different from oth- er smart beds in that it measures the form of the body of either one or two people and the possible changes that can occur over time,” said Castillo. “Because it constantly adapts to


comfort preferences, consumers can enjoy a great night’s sleep for the life of the mattress, even as their preferences may change.” Easily controlled from a smart phone or


tablet, the Adapt/React automatically adjusts to promote correct spine alignment based on research-based algorithms developed in conjunction with Institute Proschlaf, the Salz- burg, Austria-based institute devoted to more than three decades of sleep research. Priced for retail from $6,000 to $6,500, Aireloom Adapt/React offers Aireloom comfort fused with modern technology. The brand is also unveiling its new Aireloom


Karpen Natural Collection at market. With three natural hybrid models and three natural latex models, the collection brings together the finest quality natural materials, like natural latex, wool and cashmere, meticulous crafts- manship and innovative methods that have been Aireloom’s signature for 80 years. Visit kluftmattress.com and aireloom.com


Spaldin Touts Waste Reduction With Its New Circular Collection


By Elaina Hundley At the upcoming Las Vegas winter market, Spaldin is set to introduce its new Circular Col- lection to North America. With this new series of products, the company takes a step further on the road to sustainability. Its philosophy of a circular economy aims to redefine growth, fo- cusing on positive society-wide benefits. This entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. “Since we established ourselves in the USA in 2008, we have been offering retailers and consumers innovative, proven and tested sleep solutions that differentiate us from oth- er brands,” said Oscar Valdemoros, president of Spaldin. Valdemoros went on to explain that mat- tresses are one of the main contributors to global landfill waste; an estimated 20 million mattresses are disposed every year in the USA alone. Many of today’s mattresses are largely made of foam, a material that it is not easy


32 Sleep Retailer / Winter 2020


to re-process and requires glues to hold the structure together. This makes the complete recycling of mattresses a huge challenge. Spaldin has developed an alternative mat- tress manufacturing process using a modular design. By connecting the mattress layers in a reversible manner, the company ensures its products are fully recyclable while also en- abling frequent maintenance for quality and hygiene purposes. No glues or foams are used in Spaldin’s manufacturing process. “This modular design will allow us to ex- plore new distribution concepts, converting products into services,” Valdemoros con- tinued. “These can include a leasing option where consumers pay a fixed fee per month per the use of the mattress and when the consumer is finished we will take the mat- tress back for recycling or be made into a new mattress at the end of life. We want to make our contribution to unravelling the issue of waste in the world. Hopefully circular beds became ‘new norm’ in the mattress industry.”


In addition to launching its new Circular line and a full philosophy of waste reduction, Spaldin will also be showcasing its portfolio of smart sleep products at the winter market, including the recently launched Aboh and new models that offer technology for track- ing, assessing and improving sleep. Visit spaldin.com


RAISING YOUR FEET ABOVE YOUR HEART is a quick and easy way to provide relief for


sore muscles and swollen feet or ankles. The foot-up position on an adjustable base is ideal for anyone who stands on their feet all day or exercises frequently.


Sleep Fact Brought To You By Reverie


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