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MATTRESS


Boyd Sleep Spotlights Its Nautica Home Mattress Collection


By Gretchen Kast Boyd Sleep is heading to the winter Las Vegas Market with an array of new product offerings across its portfolio of brands. The updated Nautica Home collection features five mat- tress options and is supported by an array of new digital resources. Additionally, the compa- ny is also unveiling a new addition to its Inner- flex Hybrid Innerspring mattress line-up. Retailing from $599 to $999, the Nautica Home collection features an array of features and benefits. The memory foam models include a 10-inch mattress made with Celliant responsive fiber technology that captures the body’s natural energy to help rejuvenate and refresh, while the 12- and 14-inch models feature the company’s IceLux cool-to-the-touch fabric that regulates body temperature to help facilitate falling asleep.


Rounding out the Nautica Home assortment are 12- and 14-inch hybrid innerspring models that feature the company’s body adaptive gel. These mattresses are designed to automatically adjust and contour to the individual shape and sleep style, providing pressure reducing comfort and support. All Nautica Home mattresses are made with CertiPUR-US certified foams and are de- signed to pair well with adjustable bed bases.


In addition to the new mattresses, Boyd Sleep has also updated its Nautica Home Program with the launch of a new website. In addition to highlighting the five-bed lifestyle brand collection, the new site also includes a dealer locator and the patented Nautica Home Mattress Selector feature to assist with the shopping process. Earlier this month, the com- pany also launched the Nautica Home Social Media PPC and Digital Display Ad campaign. Boyd Sleep is also adding a new option to its Innerflex Hybrid Innerspring line. The Ava is a 12-inch premium styled euro-top model with gel memory foam, wrapped tri-zone pocket coils, edge support and with a dark side panel. The Ava model economically ships compressed for delivery via UPS or Fedex. Visit boydmattresses.com


Corsicana Celebrates The 80th Anniversary Of Its Flagship Brand “We are trying a different marketing ap-


By Elaina Hundley In honor of the celebration of the 80th an- niversary of its flagship American Bedding brand, Corsicana is introducing its 1939 Limited Edition Anniversary mattress. Only available for 80 hours during the winter Las Vegas market, this exclusive mattress is de- signed to arm retailers with a promotion to drive traffic on Presidents Day. Opening its Las Vegas showroom early, on the Saturday afternoon of market, Corsicana is only offer- ing the model through Tuesday.


Designed with working families in mind, the American Bedding brand delivers durabil- ity, comfortable support and touts American craftsmanship. Building on the brand’s long legacy of quality, the 1939 Limited Edition Anniversary model


proach for the anniversary mattress—one we have not employed before. American bed- ding has always provided consumers with high-quality mattresses at an affordable price. We want to continue the tradition and offer a special limited-edition mattress for our retail partners that will ensure the same fast delivery service,” said Mike Loomis, vice president of product development and innovation for Corsi- cana. “The Anniversary bed features the same signature American craftsmanship, making it the perfect mattress for Presidents Day sales.” The 1939 Limited Edition mattress is priced to retail at $399 and following the three-day


includes high-density


gel-infused memory foam for support, com- fort and temperature regulation. The memory foam layers combine with varying amounts of firm or medium polyurethane foam to deliver a wide range of comfort levels in tight top and pillowtop configurations.


availability period, orders will be shipped im- mediately along with promotional marketing materials for President’s Day. Visit corsicanamattress.com


3D-WAVE MASSAGE utilizes a resonant frequency to create a circular motion that stimulates blood flow. In a study at Michigan State University, 57% of participants found that this feature helped them fall asleep more easily and the majority reported more daytime alertness the next day than those who did not use the massage.


Sleep Fact Brought To You By Reverie sleepretailer.com 29


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