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MEMBERNEWS


AIM’s rebrand went down a Quiet Storm


Chamber patron Quiet Storm Solutions has delivered a rebrand and website redevelopment for fellow Chamber member AIM Qualifications and Assessment Group. AIM is a national and


international awarding organisation. It offers a large number of regulated qualifications at different levels across a wide range of subject areas, along with access to higher education diplomas and end-point assessments. Ahead of the implementation of a post-16 education reform, in


Andy Coxon


September, the organisation wanted to take proactive action to ensure it was strategically aligned to deliver against the new framework.


It approached Quiet Storm for help in developing its new website, as well


as producing a new brand film which helps to explain the business, what it stands for and what it does. AIM is a large organisation which carries out work across a wide range of


areas, which means promoting exactly what it does can be complex and challenging to communicate. Quiet Storm was asked to take a holistic look at the business, define and simplify its message, then create a website and brand video that fully communicates its service offering. It segmented the business into four key areas, then produced a new


corporate video which gives an overall understanding of AIM as a business. The film can be split down into four different chapters, each with their


own distinct colour palette which relates back to the relevant section on the new website. Andy Coxon, AIM’s Director of Business and Product Development, said:


“AIM is an innovative business that is continually developing and moving forward in response to changes in the education and qualifications landscape. Because of this, explaining exactly what we do in a concise, simple and easy-to-understand way has always been a challenge. “What Quiet Storm has been able to achieve with our new brand film is


to capture the overall essence of AIM, while bringing out the important key messages from the four main areas of our business in an engaging and informative way.”


AIM’s new brand video, on mobile Loganair takes over key Flybe routes


Loganair has taken over routes linking Edinburgh and Glasgow with East Midlands Airport, after the incumbent airline, Flybe, withdrew its services. The airline stepped in at short


notice to take on the routes, used by over 150,000 travellers each year, maintaining vital connectivity between Scotland and the Midlands for businesses, family links and tourism. The move follows Loganair’s


inaugural flight at EMA, at the beginning of September, when services to Brussels and Inverness took off, and its recent announcement of new services to Aberdeen from 24 February 2020. Loganair’s launch of the


Edinburgh-East Midlands route will bring immediate benefits for customers, as 49-seat Embraer 145 jets will be deployed on the route to provide up to four services each way per weekday.


18 business network November 2019


Loganair is stepping up its operations at Chamber strategic partner East Midlands Airport


This doubles the number of


flights on the route and introduces a new, convenient schedule with a choice of departure times throughout the day. The flight time will be just 70 minutes, and there will be a Saturday morning flight and a choice of Sunday departures too. Loganair’s Managing Director


Jonathan Hinkles said: “We’re delighted to be announcing our expansion, less than a month after our first arrival at East Midlands Airport. “As well as safeguarding


essential connectivity for business and leisure travellers, we’ll bring improved schedules to the Edinburgh route straight away and to the Glasgow route just as soon as we can. “We’re confident that the jet


service, enhanced timetable and Loganair’s friendly service will all be warmly welcomed.”


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