Travelling food and beverage fare offers diversity with good eats and libations
BY STAN ASHBEE insight magazine
wonders and for the overall experience. Fair food, exotic drinks and weird and wild concoctions have always been an integral part of good old-fashioned family fun. In 2019, the food truck industry and its plethora of
T
offerings has made it possible for local entrepre- neurs to take it to the streets to provide southern Albertans, of all ages, with the opportunity to expe- rience the sights, sounds, smells and flavours of the
fair.Today, food trucks are now part and parcel of fairs, carnivals and live events (big or small) every- where.
In southern Alberta, there are many independent
and franchised food trucks popping up at festivals, parks, community events and farmers’markets. In the area, there are many including Kona Ice. “It’s an experience when you come to our truck,” said Kona Ice of Lethbridge franchisee owner Dean
Wenzel.Dean, and his wife Margaret, just started the Kona truck in May, as part of their semi-retirement plan. Wenzel explained the fully self-contained unit is
quite unique, in that it also features entertainment at all of its stops. Exciting features of the unit
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hroughout history, southern Albertans have flocked to annual community sum- mer or fall fairs and/or carnivals for the eats, the entertainment, the wares and
include a Bose audio system, LED lights plus the unit pumps out a coconut sun tan lotion tropical scent. Another aspect of partnering with Kona Ice and
its overall appeal for customers,no doubt, is the company’s business model of giving back to com- munities. “That’s where we can get involved with our com-
munity with schools, with youth sports and non- profits and do events with them and give back a portion of the sales to them,”he said.
Travelling food and beverage fare offers diversity with good eats and libations
Food trucks, kiosks, stands and tents have been
accepted in their many forms at live
events.The mobile food and drink industry is not a trend, as its popularity continues to grow astronomically throughout southern Alberta and abroad. One just has to take a look at all the summer festivals includ- ing Whoop-Up Days,Taber Cornfest, parades and community celebrations - mobile food and bever- age units are popping up everywhere, and with great fanfare.
Welling, AB 403-752-3775
1-888-223-4016
6415 Wild Rose Drive Taber, Ab
www.artechcoa
ng.com insight magazine june 2019 - 31
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