small town bar feel
they’re all coming from the Hat.A lot of guys said it reminds them of small - town bars in the States. It’s in the middle of nowhere, every- body gets to come and hang out and do their thing here.” With the competitiveness of the food-and-beverage industry, pres- entation of food and drink menus is an important aspect for cus- tomers to view if one were to have a successful business. The hamlet’s bar is always tinkering with their menu options, while bringing in custom drinks or beer that people have taken a taste to. Wing nights,perogy poutine,Cowboy nachos (a fry base with all the fixings on top) are the frequent foods being served up to cus- tomers. “If somebody wants something,we bring it in for them,”he said. “We always try and improve here. I watch what’s going on in
Medicine Hat and see what the different bars are up
to.You’ve got to have a reason to come to the Irvine
Hotel.Most people come out for the atmosphere and the friendly service.” His plan is to try and get local breweries and distilleries on board
this year to stalk the fridges. A challenge for the hotel has been the newly enforced drinking
laws and has slowed business down. “We’ve got to capitalize on something else,”he said. “We’ve got to capitalize on our food more (and) try to get our sales
up through food, if the liquor is dropping and people aren’t drinking as much.We’ve got to turn around and make it a destination.Why come to Irvine?”
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Mainstreet, Bow Island • Alberta T0K 0G0 Phone: 403-545-2860 insight magazine june 2019 - 13
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