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FINANCE & LAW


the scenes pictures and videos. Your sto- ries are also ‘Discoverable’, which means that people who don’t follow you can see your posts too!


You also get a nice two for one perk, as you can link to both your Instagram and Facebook stories simultaneously - all within the Instagram app.


To boost your reach:


n Tag partners n Use hashtags


n Share other people’s stories who’ve tagged you in theirs


n Remember: you can share posts within your story


n Use as many features as you can to beat those pesky algorithms


You can also include your podcast by shar- ing it from Soundcloud – so if you do have a podcast, this is definitely worth doing.


Instagram has recently announced that they’ll be introducing a donate button within stories, with no processing fee for donations and the full amount will go to the charity, another reason why your char- ity should be on Instagram.


We’ve all got stories to tell and there are many ways to express them. We can achieve this through imagery and video, which is especially effective on Instagram. You can add volunteering stories, share impact stories, share donor stories, case studies, behind the scenes clips and so on.


The beauty with Instagram posts is that you can use various sized images, which won’t get cropped in the feed, unless you want them to of course.


Experts say you should use high quality photos on Instagram; but it’s sometimes difficult if you don’t have a top of the range mobile phone or DSLR camera. As long as it’s not blurry, people can see ex- actly what it is and there’s a great story behind it, then post it. It’s all about being ‘in the moment and sharing this with your audience.


I love this ‘Ask a question’ example from the Woodgreen animal charity:


Following hashtags


Make sure you follow relevant hashtags so you can track and engage with content, especially any campaign hashtags you’ve created, as this allows you to see what others have posted even if they’ve forgot- ten to tag you. Make sure to like and com- ment on posts relevant to your charity – this will increase your brand awareness and make you visible to those who don’t know about you. Your profile will be rec- ommended to other users too.


Hannah Iqbal is the Social Media Manager at Charities Aid Foundation. Follow them on Twitter @caf


www.focus-info.org


If you want to use filters on your images, always use the exact same one to create your unique style and to keep your feed looking consistent.


Video use is increasing year-on-year. In 2017, 74% of all internet traffic was video; that’s risen to 80% in 2019. You can only upload videos between three and 60 sec- onds long in your Instagram feed. Just re- cently however, Instagram has started to allow users to add longer videos to the feed via IGTV (Instagram TV). These act as a preview to the longer versions which can be watched via IGTV all within the same app. Remember IGTV is vertical, so be sure to film in portrait.


And remember…


The more comments you get, the more likely your post will appear in your follow- ers’ timeline and search feed. This will help you reach more people. It might mean that you appear in the search feed of peo- ple who don’t follow you; they could then see your post and may choose to visit your profile and follow you as a result.


Basically, engagement = more eyeballs in the search feed.


Use insights


You can use insights to help you see when your followers are most engaged. Tailor your content to these times of day, and think about who your audience is most likely to be. People also generally go on social media during the commute to and from work and lunchtimes. Also think about when they’re at home in the evening and weekends. More people are now using their phones whilst watching TV or simply hanging out.


I’ll leave you with some final tips:


n Posts that include another handle gain 56% more engagement – don’t forget to tag people or organisations who are relevant to your content


n Posts with at least one hashtag gain 12.6% more engagement – incorpo- rate all appropriate hashtags into your post


n Posts with a location receive 79% more engagement – try and include one wherever possible


n Photos see more engagement than videos on Instagram.


FOCUS The Magazine 27 There’s now even a quiz sticker:


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