INTERNATIONAL TRADE


emission vehicles and by 2040 plans to manufacture 6.2 million hydrogen cars and build 1,200 charging stations. In December 2017 South Korea also announced Renewable 2030, a plan


to greatly increase its renewable energy capacity in areas including solar and new wind. To meet its ambitious targets, South Korea will need consultancy assistance from companies with a proven track record of success in the field. UK companies have already successfully participated in the development of off-shore wind in Taiwan, giving assurance of an ability to operate in North East Asia. South Korea also has a large pharmaceutical market, its biopharmaceutical market is growing fast, and it has one of the largest medical device markets in the world. South Korean companies and hospitals are interested in advanced technology in areas like dental implants, ultrasound, grafts and prostheses, biomaterials, picture archiving, communication systems (PACS) and opportunities for R&D collaborations as well as technology transfers existing in fields like oncology, cardiology, drug discovery, metabolic diseases and tissue engineering.


Companies in South Korea are increasingly willing to license products


from outside the country, presenting new and varied opportunities for UK companies in the healthcare sector. Generally, South Korea is modern and business-friendly, but there are


some cultural differences to be aware of – for example the preferred greeting style in business is a slight bow followed by a handshake. The business culture is of dynamic, rapid action, so be prepared for expectations of fast delivery and last-minute alterations. More practical tips to consider are that the numerical system counts differently from the UK. Make sure all numbers are written down and fully understood in any negotiations. If you are an SME looking to South Korea or any other overseas market


for international growth or innovation support, you can contact the Enterprise Europe Network for free tailored business advice.


Email eeninfo@emc-dnl.co.uk, visit www.enterprise-europe.co.uk or follow on Twitter at @EEN_Midlands.


UPCOMING EEN EVENT 12 September


GETTING YOUR CE MARKING RIGHT Date: Time:


Location: The Pattonair County Ground, Derby Price:


9.30am–3:30pm Free


With the correct CE marking providing manufacturers with market access to the whole European Economic Area, it is crucial for businesses to be aware of the relevant requirements and processes. This presentation, followed by one-to-one clinics, is delivered by


Barnsley, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales, Doncaster, North East Derbyshire, Rotherham and Sheffield) you could be eligible for funding. This funding covers the majority


of our open course programme and any bespoke training requirements, as long as the training can be


shown to support the SCR’s LEP mission.


For more information on utilising Skills Bank Funding for International Trade courses, contact Julie Whiting at julie.whiting@emc-dnl.co.uk or call 0333 320 0333 ext 2020.


Enterprise Europe Network and will give you an overview of the CE marking process and provides the chance to answer any specific questions you might have. You will gain an understanding of the CE marking directives and


learn how to identify and apply them. It will demonstrate the responsibilities you have toward CE marking your products and any relevant testing and certification.


Email: eeninfo@emc-dnl.co.uk to book your free place. business network July/August 2019 51


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