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Growth prompts refresh for Mocha Marketing
Mocha Marketing, an award- winning marketing and communications agency based in Leicestershire, has announced a rebrand following substantial growth in the past few years. The rebrand comes with the aim
of being able to reflect on the communication element of its service which it believes sets the company aside from more traditional agencies. Although the company’s name
remains Mocha Marketing, visually it has taken the opportunity to use Mocha Communicates within its core branding, which can be seen across its social platforms and brand new website.
‘The Mocha logo has been great and has taken us a long way, but we have felt that it now doesn’t reflect our growth or the business we are becoming’
Mocha has recently committed to
a substantial investment in the business to increase the team in both numbers and skillset. By the end of 2019 the team will have 11 members - of which it is currently at nine with an ongoing recruitment strategy. Managing Director and founder
of Mocha Marketing, Gemma Orton, said: “The Mocha logo has been great and has taken us a long way, but we have felt that it now doesn’t reflect our growth or the business we are becoming. I’ve always been incredibly passionate about how the team communicate and even more so as we grow. So, the rebrand has given us a huge opportunity to express this.” Gemma left a high-level
marketing role to freelance five years ago. This generated lots of enquiries and ultimately led to the birth of Mocha Marketing. After just six weeks of registering the business, Gemma found out she was pregnant - but the decision was made to push on and the hard work soon paid off, turning over £100,000 in year one without any real forward goal or plan. Gemma continued: “After all the
frustrations I had experienced being client side when recruiting agencies myself, I knew I wanted our agency to be different. I
12 business network July/August 2019
wanted our name to be unique; without a marketing acronym or the need to be clever. Everybody always seems to have a good reaction to our name. It’s memorable and I’m proud of its reputation, so we’ve enhanced it. “Mocha was my original baby, I
am very proud of what we have achieved in the past five years. No matter how many challenges we’ve had, when you get past them that euphoric feeling is indescribable, almost addictive.
“I’ve learnt that I am a true
entrepreneur and love developing a business and everything that comes with it. There’s also no doubt that it couldn’t have happened without the fantastic support around me; firstly, our team at Mocha who are highly motivated by our goals, the business community around us and of course family and friends.” Mocha has a strategic growth
plan in place over the next three years, which includes doubling the
turnover and more than tripling its profit while continuing to deliver on its all-important client promises. More recently, the company has
ventured to London where many opportunities are presenting themselves. Mocha already offers extensive services such as marketing, PR, workshops, consulting and events, but also in the pipeline is additional services including Mocha Digital, which the directors are working hard on behind the scenes.
TOP: Founder Gemma Orton
MAIN PICTURE: A major re- brand for Mocha Marketing BOTTOM: The Mocha team
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