Hot Tub & Swim Spa Scene ACCESSORY SALES


ABOVE: Masters of add-on sales, 1 Stop Spas’ Lincolnshire showroom is crammed with add-on sales potential.


remove a potentially heavy cover whenever the tub is in use or being tested.


There are plenty of options available to customers, as Richard explains: “You also have the ability on certain models to add a colourful mural screen, or blinds for privacy or the optional multi- coloured LED lighting on the Oasis model to create a soothing night-time scene.”


WINDOW DRESSING Aqua Warehouse believes it’s very important that customers see, feel and understand the value of such items and the best way to achieve this is by dressing your spa in your showroom. Richard explains: “As a supplier of accessories, it’s noticeable that the dealers that display and promote are the ones that gain additional revenue.


“So, install a cover lifter, add steps, towel rail, hand rail, and place a wine cooler on the side with acrylic glasses and so on. Customers want to purchase what they see, so show them a completely dressed spa. “It’s also important to not ignore your existing customer database with ongoing accessory sales. We have done some basic sums and worked out that the average customer spends approximately. £350 a year on accessories and consumables for their hot tubs.”


This figure includes filters, chemicals, cleaning products and fun stuff, as well as £100 towards a £400 cover every four years. For a company working with 600 customers, that’s potentially £210,000 of extra revenue.


ABOVE: While BBQs remain popular, ‘foodie’ homeowners are taking inspiration from celeb chefs and choosing pizza ovens and smokers.


Hot Tub & Swim Spa Scene ACCESSORY SALES 19


“This is a vast sum and doesn’t include any online business that a lot of companies totally miss out on,” adds Richard.


TOP TRENDS This year, hot tub owners are looking to do much more than simply enhance their spa with fragrances or cleaning products. Instead, they are looking to transform their outdoor living areas. However, a recent report shows they would like to go one step further than this. The 2019 Pinterest Trends Report highlights an increased interest in indoor-outdoor living (ie creating an indoor living experience outside). Take heating, for example. The social media channel has experienced 1718% more searches for ‘contemporary fireplaces’ – including firepits. As customers look to bring heat into their gardens, research like this indicates that they


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