Swimming Pool Scene COMMERCIAL PROJECT WET LEISURE SURVEY
ABOVE: Service and repairs continue to be the dominant activity in the industry.
Saving energy and improving existing installations top the market trends chart. Recommendations by word-of-mouth were by far the most popular form of marketing.
More than 86 per cent of survey respondents expect to enjoy a
2019 falling somewhere between ‘OK’ and ‘Extremely Good’. “Year in, year out, we see evidence that businesses typically expect the year ahead to be much like the one that’s just finished,” says Jamie Adams. “Last year’s outstanding weather certainly played a role in many companies’ successes.”
The Internet is killing off small pool builders such as me. We rely on equipment and chemical sales to keep us afloat during the lean months. Before long there won’t be any pool builders left. Wet Leisure Survey, 2018
ABOVE: Are your customers and clients domestic, commercial or a mixture of both?
While most respondents hold an optimistic view of the year ahead, the Survey also highlighted the challenges they felt the future might hold. Respondents raised concerns over meeting ever- increasing customer expectations, training and recruitment, and legislative updates.
“Brexit certainly remains as the biggest question mark on the horizon,” says Jamie. “Nearly one-in-three respondents specifically mentioned it in their comments. However, whether you see it as a problem or an opportunity, no one can say exactly what its effect will be.
Jamie Adams concludes: “We would like to thank everyone who took part in the survey and encourage many more to do so moving forward.
ABOVE: On the following scale, how did you find business conditions this year?
44 Swimming Pool Scene COMMERCIAL PROJECT WET LEISURE SURVEY
“By sharing your views, you’re helping to create an even more detailed and accurate view of our industry.” Golden Coast Tel. 01271 378 100
www.goldenc.com
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