Hot Tub & Swim Spa Scene NEWS
Internet Shops Network To Boost Sales
ABOVE: Richard Hart is urging retailers across the UK to get involved with a new scheme that offers their customers a seamless Internet shopping experience.
UK spa and hot tub retailers could be missing out on millions of add-on accessory sales because they do not have an on-line shop offering easy and convenient after sales to their customer base. Aqua Spa Supplies, the accessory division to the Aqua Warehouse Group, is launching a new initiative aimed at helping smaller retailers create an on-line presence for minimum outlay and maximum rewards. Details of the collaborative Internet selling project were unveiled in time for this year’s SPATEX exhibition and received a wave of support.
“On-line sales are on the up,” explains Richard Hart, Aqua Warehouse Group’s Managing Director. “Everybody is buying on line, not just because it is cheaper, because it is easier and more convenient,” says Rich who believes many companies do not understand the potential of Internet accessory selling.
“For the sake of argument, if you think of the average hot tub retailer selling 50 units per year at an average sale of £5k per unit, they are looking at £250k in front line sales” .
“If you then consider that the average customer will spend £360 extra per year in add-on products, based on a six year cycle of your client base, there is another £250k just sitting there in potential after sales, that many companies are still not tapping in to,” Rich explains. He emphasises: “The UK market has much to learn from giant sellers like MacDonalds, who upsell their burger customers with questions like ‘Do you want to make that a meal?’ “We are working on the same principle with chemicals, filters, covers and a host of other accessory sales but taking away all the added hassle, not to mention the overhead of extra personnel and shipping costs.”
WEBSITE SALES
For an up-front fee of £250, Aqua Spa Supplies are developing a network of website sales windows all run and managed by the Aqua Warehouse team but bespoke to each of the companies in the network. All communication with the customer, from order, to invoice, to despatch, is designed to look as though it is sourced from the original customers.
ABOVE: The Aqua Spa Supplies division of the Aqua Warehouse Group is delivering retailers Internet shopping sales on a platter.
Already offering a huge shop window, Aqua Spa Supplies will also look to add product to suit individual retailers and their customers buying habits. They will use their buying power to offer best prices and promotional opportunities. Richard again: “All websites are backed by our team, on the retailers behalf, as they stock and maintain and fulfil orders via the each website while the individual retailers sit back and receive their percentage of the profit every month – well not quite. “Obviously those who promote the scheme the hardest, using e-shots and flyers and other promotional tools, which we will also provide for them, are set to make the best returns.” Aqua Warehouse Group Tel. 01245 477 400
www.aquawarehousegroup.com
Hot Tub & Swim Spa Scene NEWS 13
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100
