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Ferrari 2330 LMB Originally it was to be a unit trust with


everybody buying a thousand pound share in a car, but the Financial Services Act meant that he couldn’t advertise the scheme. Collins was forced to advertise all 12 cars for sale – making £500,000 profit in the six months before he had to pay them off. Dealers rang him up outraged at his chutzpah, selling cars which were still on their forecourt. He drily advised them to check with their lawyers, which they did and found out that he was entirely within his rights. What is it about Ferrari in particular that so enamours him? Collins chuckles and says it was the red Dino 426 GT that Tony Curtis drove in Seventies TV series The Persuaders. “The other guy, Roger Moore, drove an Aston Martin but I didn’t like that,” he says. In its first year, Talacrest turned over around £12 million, then £30 million the next. Collins attributes his success to acting like a collector


– which he is, having personally so many Ferraris himself – and only buying what he loves. He buys with his heart first and foremost, which is why some Asian clients buy off him sight unseen.


ROCKSTAR CUSTOMERS The Scot says he is not about the hard sell, which is why some of his customers have stuck by him for 30 years. It is said that Collins has one of the best Rolodexes in the world, with clients including the Sultan of Brunei. Celebrity buyers include radio and former Top Gear presenter Chris Evans, rock stars Chris Rea and Mark Knopfler and Pink Floyd drummer Nick Mason. Yes, but why Ferraris and not an equally iconic


Porsche or a sexy Lamborghini? Collins says: “There are so many Porsches and they all look the same. A classic 911 looks like new ones you buy today. As for Lamborghinis, I never really liked them. For me, Ferrari is the best brand in the world. I love all Ferraris, even the new ones – what’s not to love?”


58 SAVILE ROW STYLE MAGAZINE


Collins attributes his success to acting like a collector – which he is, having personally so many Ferraris himself


The Talacrest showroom has around 10 cars


for sale at any one time. The most expensive car Collins ever sold was a £30 million classic Ferrari. Indeed, Ferrari engineers used to come over


to England and genuflect at what is, after all, an altar to their artistry and engineering. Classic Ferraris are probably one of the best performing


John Collins in his Talacrest showroom


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