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HANDCRAFTED DREAMS


‘Bespoke architecture is all about details and care of both the building and the client’


Conduit Street which echoes the glitter of Burlington Arcade. Also of note is Piercy and Company’s award winning contemporary intervention at No. 25. Opposite, world renowned architect Eric Parry’s redevelopment of Fortress House “navigates a deft course between the modern and the conservative classical”.


SKILLED CRAFTSMEN Burlington’s legacy has been much altered by the very trade with which the area has become synonymous as tailors transformed the original domestic facades, inserting large 20th century glazed windows at ground floor and basement, literally tailored to their particular needs. Indeed, the sight of skilled craftsmen working in the windows of Savile Row is one of the unique joys of any stroll down it. Yet this is not the only pleasure. Many shop interiors on the


Row are worth inspection on their own merits not least for the way the interiors have been tailored to their client’s needs. Richard James at No. 28 is worth a visit, as is Teresa Hastings’ million-pound refit at Gieves and Hawkes, which superbly navigates the demands of reworking a listed building. Any intervention into the fabric of a listed building is always going to be a challenge.


Marco Braghiroli of Prestige, an award winning architect with considerable experience working with protected buildings in Mayfair and St James, says: “Working with listed buildings requires particular care and sensitivity. Bespoke architecture is all about details and care of both the building and the client.” Braghiroli likes to think of an architect’s skills as paralleling those of a master tailor. Both are concerned with proportion, balance as well as performance and comfort. “In one sense our clothes are the architecture we carry around with us. Like the buildings we live in, they protect us from the elements, keep us warm, project our personal style,” he says. But Braghiroli thinks that the parallels with tailoring go


further. “Like an architect, the master tailor brings together the talents and skills of a team of specialists, artisans and suppliers.” he continues. But the biggest parallel he believes is in the relationship with


the client; delivering something unique and particular to their individual tastes, constructed to their specific requirements, tailored to their unique specifications. That is, after all, the very essence of bespoke.


SAVILE ROW STYLE MAGAZINE 53


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