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COVER STORY THE MEASUREMENTS


Favourite book The Wind In the Willows


Favourite song Sympathy for the Devil by the Rolling Stones


Favourite meal Smoked mackerel with avocado and salad. I also eat a coconut every day.


How do you stay so sprightly? I’ve turned on to alternative health. Wheat and dairy is the source of all evil.


Last holiday I never really go on holiday, so I would have to say Mustique with Bryan Ferry. I used to go over there and do fashion shows for Princess Margaret.


Favourite Savile Row tailor?


Ozwald Boateng. “We didn’t know that we were making


history. When the record company got the pictures, they thought these clothes suit the music.” For Price, the highpoint was Ferry


performing the song Casanova live on a set Price designed. Ferry was wearing an acid green leatherette suit. “That was the moment I thought this will never look this good again – he was like a brilliant lizard in a cave of lights. For me, that was my moment.”


ELECTRIC SILK Price opened his shop Plaza in 1979 on the King’s Road, where the big seller was his men’s taffeta suit. In 1982 he designed electric silk suits for Duran Duran, which they wore for their famous Rio video. Price says: “I managed to do as cutting edge as you could but still sell it. To push the envelope that far and still make it commercial is not easy.”


I MANAGED TO ❝


DO AS CUTTING EDGE AS YOU


COULD BUT STILL SELL IT. TO PUSH THE ENVELOPE THAT FAR AND STILL MAKE IT


COMMERCIAL IS NOT EASY


❞ Given that he has been cited by Alexander


McQueen, Thierry Mugler and Galliano as such an influence, why hasn’t he been put in charge of a major couture house? (There was a moment when he was eyed to take over Versace in the wake of the designer’s death in 1998). “I peaked at the wrong time,” he says


reflectively. “I was 15 years too early.” At the time, no British designer had ever fronted an Italian or French couture house unlike McQueen or Galliano later. Price though is not much given to raking over the past, he is more excited about the future. And he is as passionate and excited about tailoring as ever. “I love the art of changing the human


body into different shapes. There are two ways you can do it dramatically, either corseted or reshaped through tailoring, using canvas and darting and suppression to alter the outlines of the human body.”


SAVILE ROW STYLE MAGAZINE 23


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