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PRANCING HORSES


Classic Ferrari


dealership Talacrest


offers what have been called the most beautiful cars ever made. Superdealer John Collins gives SRS a tour of his fabled showroom


56 SAVILE ROW STYLE MAGAZINE J


ohn Collins can remember the moment he became infatuated with cars. He was just a toddler on a bus in Glasgow cradled in his mother’s arms when he


lost the Dinky model car she had just bought him. He wailed so much they had to go back to the shop to buy another. Jump forward and Collins’s dealership


Talacrest he has sold more than 1,800 cars worth in excess of $1 billion. Collins sells cars priced from anything between £250,000 and into the millions, driven by demand from the Far East, the Middle East, Switzerland and the US. His Ascot-based dealership Talacrest was


awarded a Queens Award for International Trade in 2016 for earning £59 million in overseas sales the previous year. In 2018 Talacrest celebrated 30 years in business. Not bad for a dealership that only employs


three people. Collins, a laconic Scot, has not always been


the Ferrari superdealer. He grew up on a council estate and left school at the age of 15, before managing to get a job on the Scottish Daily Express “as a teaboy” before becoming its youngest-ever trainee reporter. This led to a successful stint as a photojournalist,


travelling on assignments


around the world for Paris Match and Stern. His reportage included everything from Grace Kelly’s death in Monaco to seal culling in the North Sea and covering John Paul II during his papal visit to Ireland. Collins got himself into such a good vantage point that priests were passing their cameras up to him to snap a photo of the Pope. He bought his first Ferrari – a Dino 426 GT –


in 1977 for £7,000, which cost him nearly two thirds of his annual salary. Today, that same car is worth around £350,000. Collins then moved to America and worked for American scandal sheet National Enquirer,


BRING ON THE


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