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LIVE 24-SEVEN - ANJA POTZE FINE JEWELLERY


PROTECT YOUR JEWELLERY WITH EXQUISITE CRAFTMANSHIP


Protect your prized possessions with a stunning WOLF jewellery box, the premier name in luxury jewellery accessories. Chosen by coveted and award-winning jeweller, Anja Potze, this company boasts five generations of design and manufacturing of jewellery cases, watch winders, watch boxes and travel accessories. In their 184th year of business, this European icon since 1834 is the world's leading brand in luxury leather goods.


Family led for five generations, WOLF continues to improve its product through an undying pursuit for perfection, luxury, and class. In 1834, German silversmith, Philipp Wolf I noticed that customers preferred silver presented in boxes that complemented their beauty. As sales of WOLF boxes increased, the silversmith refocused his efforts towards creative and sophisticated jewellery cases that would protect meaningful treasures. Strong traditions and ethics were passed down as son, Philip Wolf II, and grandsons Ernest and Philipp III proudly continued the family legacy in Malmö, Sweden.


The rich history adds to the brands reputation. Always pioneering, after World War II, long trips to America to sell boxes to the emerging watch and jewellery markets grew the brand further. Fast forward to 1962 and Philip Wolf IV, the first of three sons born to Philip III, moved the company to England to raise WOLF's profile as a global brand. The multi-purpose factory employed over 300 workers and was soon recognised as the largest manufacturer of jewellery boxes and display materials in Great Britain and Europe.


More than stylish design, the finest materials and quality craftmanship, their jewellery boxes also feature LusterLoc™, patented by the company, this system allows the fabric lining inside their cases to absorb the hostile gases known to cause tarnishing.


In 2014, to commemorate 100 years of WOLF’s rich history and success of producing handmade leather goods, the ultra-luxe 1834 collection was launched. Made in Spain using the finest leathers and hardware, the 1834 collection is designed for men and women who strive to keep their exquisite jewellery and watches in a place of equal beauty. Today, WOLF celebrates 184 years as a globally recognised brand headquartered in Los Angeles with a presence in more than 3,000 retailers across 70 countries including corporations such as Nordstrom, Saks Fifth Avenue, Neiman Marcus, Mr. Porter, as well as other influential and unique retailers such as Anja Potze in Worcester.


Anja has also carefully curated a selection of WOLF gifts for men for her shop which includes a WOLF winder - a handmade precision instrument. From the optimum size of drum and cuff to the technology that delivers exact turns per day, they test the tests to ensure the highest possible quality - nothing is left to chance. A WOLF winder focuses on the health of your watch with patented innovation. This patent includes their invented algorithms and technology as to how the turns are counted. Only a WOLF counts rotations - all others simply use time to estimate the counts per day. With 184 years of innovation, WOLF knows that relying on time is simply never enough.


Perfect as presents this Christmas, and the perfect home to an Anja Potze piece of jewellery, visit the shop in Friar Street to browse the collection of WOLF accessories.


Anja Potze Fine Jewellery, 10 Friar Street, Worcester www.anjapotze.com T: 01905 20944


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