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News


Britvic and Pepsi MAX® Bring New Twist to Glassware


Pepsi MAX® has added an eye-catching new twist to its glass design in the UK, which currently features on its popular glass bottle. The range is available now to customers in the UK Licensed sector.


Following the popularity of the globally iconic AXL glass bottle design, Pepsi MAX decided to launch the new glassware with the AXL design, to further align its brand identity across ranges. The design features the world-renowned Pepsi MAX logo at the top with the stand out twist at the bottom. The new glass aligns with the AXL glass bottle to cement the Pepsi brand design in consumer’s minds, and help licensed operators offer a premium soft drinks experience.


Bruce Dallas, Marketing Director at Britvic GB, said:


“The introduction of our new glassware is something that we are very excited about. More than ever consumers are looking for authenticity from brands, so it’s crucial for brands to align the look and feel of bottles and glassware worldwide and the new launch helps us to do this.


The new branded glass will help to further increase brand presence in Licensed operators across the UK and put our brand at the forefront of customer’s minds. We recommend operators serve Pepsi MAX over ice, with a wedge of lime, in the new glass for the perfect serve.”


For the latest news and updates visit: www.sensationaldrinks.com and for more information about the new launch or to order please contact your sales representative.


30 OCTOBER 2018


WWW.VENUE-INSIGHT.COM


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