WKD Cauldrons will Work a Treat at Halloween

SHS Drinks, owner of WKD, the UK’s No.1 traditional RTD1

, will be

generating a visual impact in on-trade outlets this Halloween by providing thousands of WKD Cocktail Cauldrons from which to serve themed cocktails. The moulded cauldrons are complete with authentic-looking feet to keep them stable, and a pouring lip to aid sharing.

SHS Drinks has worked hard over the years to help licensees make the most of the growing Halloween sales opportunity and this year’s branded cauldrons will build on the continued popularity of WKD-based sharing cocktails and are set to be a hit with consumers.

The biggest dilemma for pub-goers will be in choosing an appropriate cocktail. To help resolve this, WKD is offering a range of special Halloween recipes, each giving groups of friends the chance to enjoy the UK’s leading RTD1

mixed with complementing spirits and soft drinks:

Cheeky Vamp - (with WKD Blue) Manghoul – (with new WKD Mango Crush) Bloody Berry – (with WKD Berry) Venom – (with WKD Blue)

To help staff prepare the cocktails quickly and efficiently, a mixing guide is being provided. The guide instructs that each cauldron is designed for sharing and should be served with glasses. As well as the cauldron-related activity, SHS Drinks will also be providing outlets with a range of fun Halloween POS items created in a suitably spooky WKD style.

A huge social media competition will raise awareness of the on-trade activity and give a few lucky consumers the chance to win their very own 1.4L WKD cauldron, along with all the ingredients required to mix the WKD Halloween cocktails at home.

“Halloween is becoming a bigger and bigger event in the on-trade calendar each year,” says Amanda Grabham, Head of Brand Marketing – Alcohol at SHS Drinks. “We’re reflecting this growing importance by providing licensees with in-outlet support that not only generates footfall and drives sales, but also helps create a great atmosphere and sense of occasion for consumers.

“Our Halloween activity is all about facilitating a fun evening for consumers and helping licensees maximise the seasonal opportunity. This October, with the scariest night of the year falling on a Wednesday, outlets can choose whether to hold celebrations the weekend before, the weekend after, or on the night itself. Our WKD cocktails are perfect for groups of friends to share and, served in our eye-catching WKD Cocktail Cauldrons, they’ll make a real impression this Halloween,” concludes Grabham.

Source: Total RTD category combined value (£): CGA On-trade MAT to 21.04.18 and Nielsen Take Home MAT to 14.07.18


20 OCTOBER 2018


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