Wembley Park

To build places where people want to spend time, it is crucial to first get into the mindset of the person who will be spending time there. There’s often differing opinions about the question du jour: ‘What do Millennials want?’ One thing is for certain, there is demand for social spaces that bring communities together and deliver meaningful experiences, and this lifestyle is here to stay. This is especially so in London with major cities, like Manchester, also heading the same way.

Take Wembley Park in north London, for example. It has a legendary past and reputation for world-famous moments at Wembley Stadium, from England’s 1966 World Cup win to the record-breaking 1985 Live Aid gig. These defining instances, and others, are important parts of this country’s culture and history. By building upon this heritage, we now have the opportunity to deliver ‘experience’ on a local, as well as global, scale through arts, culture and spaces for a spectrum of imaginative attractions. That’s why, in planning the £3bn Wembley Park transformation, one of Europe’s largest and most exciting urban regeneration projects, Quintain, and an award-winning team of designers, architects and place-makers, built social spaces into the heart of our ambitious vision for the 85-acre site.

Once complete, this premier new neighbourhood will have 20,000 full- time residents, 1.2million people within a 20-minute drive time and created over 8,500 new jobs. It will combine national and international attractions, including Wembley Stadium connected by EE, The SSE Arena, Wembley, London Designer Outlet, which attracts 7million visitors a year, Boxpark Wembley, a new theatre, and seasonal events.

These will sit alongside artisans, independent shops and restaurants to create

a year-round experiential destination for residents, workers and visitors.

The Wembley Park vision reflects a seismic shift underway in city living and a different mindset on ownership. ‘Generation Rent’ is moving towards social spaces and shared facilities. Rather than residents staying, isolated, in the sitting room of their flats watching TV, studying or chilling with friends, local retail and leisure is replacing the sitting room, bringing residents out of their homes and into the community. Whether discussing politics with friends over a coffee in Black Sheep, or popping over to watch Ed Sheeran in concert, places and spaces create communities.

The opening of Boxpark Wembley, London’s biggest Boxpark, in December late 2018 will be a significant milestone in realising this ambition. It will feature 24 independent street food vendors serving an array of dishes from around the world. This includes Thai Express and The Athenian, which already operate successfully in Boxpark Croydon and

Neighbourhood? 12 OCTOBER 2018 WWW.VENUE-INSIGHT.COM

London’s NEWEST

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