MEMBER ZONE


PA VIRTUAL HUB IS LAUNCHED


The founder of Bespoke PA Services is creating a virtual admin hub for likeminded professionals. Sofia Gallo has a vision for future administrative support for


entrepreneurs, micro and small businesses. So she is setting up the hub for fellow virtual assistants to enable them


to support one another, from diary management, to social media management, to bookkeeping, all in one place. July saw the first of a series of networking meetings at De Vere Horwood Estate, where Sofia met with other virtual assistants (pictured), who like


her, are currently supporting individuals with their administration, but they don’t necessarily need a full time employee. Sofia, who currently works at board level for two directors as well as an


Interior designer and private medical consultants, said: “All of us have different skill sets and various clients, but we all have the same common aim, which is to support and create more time for others. It has been incredible to meet other likeminded virtual assistants and who knows, I might even think of an MK or Bucks Association of Virtual Assistants in future.”


PUBLISHER FOCUSES ON ITS PLAN FOR GROWTH


Focussed Publications started in 2016 with one magazine and an app and has now grown to four editions covering Corby, Kettering, Rothwell & Desborough and Dunstable. Focussed On helps local


businesses to engage with the community to increase their footfall, grow sales and help keep town centres alive. Its clients are varied and


range from large brand names and organisations, charities and authorities to SMEs, independent traders and tradespeople. It has a free website


‘WE ENABLE BUSINESSES TO


ENGAGE WITH THE COMMUNITY


listing for its clients at www.focussed.directory and will soon launch a range of magazines in the Royal Borough of Greenwich. Director Shaun Coleman said:


THROUGH PRINT, RADIO, SOCIAL


MEDIA, WEB AND OUR APP’


“We enable businesses to engage with the community through print, radio, social media, web and our app, with vouchers, coupons, competitions, editorials and adverts.


Craig Barber and Shaun Coleman of Focussed Publications


“We offer a marketing and advertising toolbox that supports


businesses on seven media platforms – print, radio, apps, online, on the road, outdoor and now television. We provide a free marketing consultancy service to help businesses decide which is


right for their business strategy to increase engagement and conversion. “We also offer advertising


packages across a range of media at local, regional and national levels which are designed to suit all size business advertising budgets.”


Visit: www.focussedmarketing.com OCTOBER/NOVEMBER 2018 inbusiness 31


QUALIFICATION COMES OUT ON TOP


Cranfield School of Management’s MBA has been named as one of the top 20 programmes in the world for entrepreneurship by the Financial Times. The results were compiled


from a combination of statistics and information from recent graduates. The MBA’s ranking for entrepreneurship climbed 25 places from 2017 to be ranked 18th in the world, one of the highest climbers in this year’s rankings. Dr Andrew Angus, director


of Cranfield School of Management’s MBA programme, said: “We are delighted that the Cranfield MBA continues to go from strength-to-strength and remains one of the leading programmes of its type in the world. “The ranking reflects the


emphasis that we have placed on entrepreneurship over the last few years, with entrepreneurship now being a key component of the MBA programme.”


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