d75 EVENTS / 100% DESIGN


The Marble Experience collection from Acquastone (Stand L547) A


s the ’s longest standing annual design event, 100%


Design always has a bit of a task on its hands to continually raise its game from the previous year. Since the move from Earls Court to Olympia, the exhibition has taken on a different feel, but this year looks set to see it further transformed with new features and lots of emerging names alongside some of the established brands.


100% Futures is a new exhibition celebrating forward-thinking design from a selection of British and international talents who have chosen to set up


their practices in London. Spearheaded by Max Fraser, 100% Futures will shine a light on some of the most exciting designs nder the theme Designing for London’ aross travel, technology, well- being, public spaces and sustainability. Alongside this, 100% Futures will also share designs from other cities, looking at ideas around the future of city-living and the best of designing for urban centres across the world.


100% Forward, curated by journalist Barbara Chandler, will highlight eight emerging design talents across furniture, product, lighting and textile design. Each will be championed by an established designer who carved his or her career


Designer Philippe Starck has developed a prefabricated house with Slovenian rand io, featring a host of energyeffi ient tehnology ideas Stand D00


dring the fi rst deade of 100% Design. Simon Pengelly, who started his career in 1993 when he presented at 100% Design, has selected rising talent Daniel Shofi eld. n fi ve years, Shofi eld has honed his reductive approach to materials, form and function to create distinctive lighting, furniture and table top products.


100 Design’s ore exhibition covers Interiors, Kitchens, Bathrooms and Bedrooms, emerging brands and new for this year, 100% Build London, a dedicated show for the construction and architectural industries.


The event will also provide a platform for a mix of new interior brands such as One


Plus Eleven, a conceptual furniture company that blurs the boundary between art and design, and established names including Italian design heavyweight Arper. Other brands to watch include Casa Botelho, Rubn, B Sweden, Graypants by Pad Home, Antonio Lupi, Odddot, Taamaa, Tuuci, Lyon Beton, Frama, Pintaark, Adventures in Furniture and Madheke.


A number of brands will push the boundaries of contemporary living, debuting models for the future, including Riko with Starck, and Tesla. Philippe Starck will present a prefabricated house with Riko, a Slovenian engineering and


designer kitchen & bathroom designerkbmag.co.uk


SEP 2018


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