d66 KITCHENS


than trying to e something it isn’t. Since its launch in March of this year, its proving to e inredily poplar.


eal etro is The eal ithen Co’s tae on lassi 0’s and 0’s designs  something that’s very mh in voge at present particularly with modern loft apartment’ onversions it’s very much a case of retro feel with 21st century levels of build quality and espoe ainet sie eiility.


But perhaps the most ambitious of all is eal reen, the ompany’s answer to the 30/40something afent demographi who want bespoke cabinet size and frnitre finish eiility along with eating levels of ild speifiation and finish, t who also want a soltion that is handcrafted entirely in the UK and which has minimal impat on the planet. r retailer stomers are definitely seeing an inreased demand for frnitre that’s made in the UK not only because of quality perceptions, but also, because they wish to purchase in the sound knowledge that ey omponents haven’t een sed out to overseas areas where cheap labour is used, greatly increasing the carbon footprint of the frnitre, says Sanderson.


eal reen tilises amoo, a material that’s very mh in andane


MAR 2015


SEP 2018


designer kitchen & bathroom designermag.o.


and that, once trimmed, simply replenishes itself in a very short space of time, unlike a tree which once felled requires complete replacement taing many years to grow.


In addition, he argues that oak disease has already had a huge impact on the US, and the knock-on for the UK will see the cost of oak and oak veneers rise further in the future, affecting the pries offered to the retail stomer.


Add in the fats that amoo is a solid material that’s etremely hard  and therefore drale a material that with its unique patina is great to look at and great for painting then yo very mh have a win win’ frnitre onept, sitale for ithens, edrooms and athrooms.


In keeping with its green credentials, eal reen’ will ome with fll sustainability accreditation and can e painted, to any olor shade’ sing a waterased paint system.


t has omplete sstainale ertifiation whih no other prodt of this type has got. t will e C2C (cradle-to-cradle) approved and we will also e getting S14001 approval on it as well, maing it the first flly


sstainale ithen in the world. thers mae laims in this respet t in many of those cases, they are just sing wood from sstainale sores. Doing this and alling it eo’ is not remotely the same thing. To get the ertifiation, yo need to sore the sustainable materials and components  and get all of those ertified too.


e deided in the early stages to make this kitchen out of bamboo, which we believe not only makes it a fully sustainable kitchen but also stnning looing as well.


The company is currently developing a nationwide showroom network with an aim of 20 showrooms by the end of the year. nterest has een hge ease of eal reen’s prodt and environmental alities, says Sanderson. e developed a display deal that encompasses a national marketing campaign, that embodies advertising, editorial, professional photography and social media in order to support our Real reen showroom networ. d


Contacts


The Real Kitchen Co / realkitchenco.co.uk


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