ISSUE SPOTLIGHT: GROWING YOUR BUSINESS IGNITE YOUR
BUSINESS A firm that specialises in coaching, training and speaking is running an event to help companies ignite their business growth and development. Kathryn Slack, of Graydon
Ventures, has organised the Ignite event which will feature a range of expert speakers. There will also be subject specialists to help companies take their business to the next level with advice on business finance, HR, legal, car leasing, PR, social media, graphic design, corporate videos, accountancy, sales and insurance. Kathryn said: “Whether
you’ve been in business for years or you’re harbouring a business idea Ignite will help your business to grow and help your own personal development.” The event will take place
from 10am to 4.30pm on 15 September at The Sharnbrook Hotel in Sharnbrook, Bedfordshire.
Visit:
www.graydonventures.co.uk
A business development specialist has a wealth of best practices, tips and advice to help firms grow after attending Facebook Gather. Jules White, of The Last Hurdle
Ltd, was one of only 250 delegates from across Europe who were invited to share best practices at the event in Brussels. It featured several prestigious
speakers, including Facebook chief operating officer Sheryl Sandberg, EU Commissioner for Digital Economy and Society Mariya Gabriel and Peter Hinssen from Nexxworks. Jules said: “I drank in the wealth
of best practices, tips, advice and Facebook news. As always Facebook gave generously, not just in the provisions for the delegates but in the insights and knowledge imparted. “There were plenty of workshops
and master classes and I’ve covered a number of the topics in my blog on my website.” Here are some of Jules’ top
Facebook tips: • Marketing posts should get their point across fast
• Design marketing campaigns for mobile. Mobile users consume content 41% faster than desktop users with users checking their mobiles up 80 times a day
• When using video on social deliver your message in three seconds
• Build a community for your customers, especially if you don’t have a well-recognised brand
• In the UK people gaze five times longer at video than static posts.
There are purpose built apps that offer great moving content for little or no budget
• 64% of consumers message businesses rather than call or email
• Messenger ads are can be utilised through direct message and the Messenger feed
• Shoppers buy based on convenience rather than price.
Visit:
www.thelasthurdle.co.uk
TACKLING THE MARKETING HURDLES OF FACEBOOK
The Cube in Brussels where Facebook Gather was held
24 inbusiness AUGUST/SEPTEMBER 2018
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