SECTOR FOCUS: SKILLS & TRAINING SECTOR FOCUS
THE LATEST NEWS FROM THE REGION’S LEADING SECTORS
‘We help
get our clients noticed in the
right places by the right people’
Kevin Briscoe, Director, and Claire Hall, Account Manager, of Briscoe French
A lesson in maximising your brand
By Kevin Briscoe, Director, Briscoe French
Briscoe French is an award- winning public relations and social media agency with offices in Plymouth and Southampton. The team has decades of experience in communications, PR and media relations and has been recognised as one of the South of England’s most outstanding PR agencies. We work with businesses at
different stages - from expanding and growing, facing a new challenge, launching a new service
or product, rebranding or just in need of better brand awareness or increased media exposure. Our client roster includes a variety of public and private sector organisations, from the very large to the very small. Since Briscoe French was founded
in 2011, our team has worked on award-winning campaigns across various industries. We help get our clients noticed in the right places by the right people. Our mantra is ‘helping you find the right words’ and that is exactly what our experienced team strive to do for our clients. It’s our job to ensure that
Briscoe French’s experienced team always puts their clients first
the desired message reaches our clients’ target audience in a positive way; from using social media channels, to writing press releases, it’s always important to have the right words to say. When it comes to PR, journalists
are after unique and timely stories that will stop their audience in their tracks to read, watch or listen. At Briscoe French we know that this type of news doesn’t happen every day for most businesses. However that doesn’t mean that what businesses have to say isn’t worth sharing. We help clients pick out the very best stories to pitch to the media based on our experience as journalists and PR professionals. Some people say that appearing
in newspapers and magazines is not as important these days with declining readerships and the rise of other communications channels. But the boost to a business by appearing in print is still the best sort of reputation lift there is. Media profile is third party endorsement of what you say and what you do and there can be no more valuable content than that. For those times when the story
isn’t quite headline hitting, there are alternative ways the team share clients’ positive stories. This includes
boosted content on social channels, and writing blog posts for websites, newsletters or social media. Social media has been a growing
area of our business and we were thrilled to have been recognised for our excellent social media campaigns. Devon Chamber of Commerce recently presented us with an award for the ‘Best Use of Social Media’ at its Annual Business Dinner. We provide free audits for
businesses that would like a professional insight into what they are saying and doing in the media and on social media. We also offer tailored media
training courses, so clients can feel confident in saying the right words in future media interviews. Our trainers bring their experience
as practitioners in to the classroom to share the latest techniques, running interactive courses on how to handle the media. As members of the CIPR we’re
committed to further learning and investing in continuing professional development. We’re also regulated by the CIPR, ensuring clients will only get work that is of the highest quality and produced to the best standards.
Visit:
www.briscoefrench.co.uk July/August 2018 Chamber Profile 25
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