In this issue the team at French clothing and horse wear brand Equithème give us afascinating insight into what it takes to pull together asuccessful photo-shoot for their latest collections with sponsored rider Laura Robinson. It of course involves photographers, ambassadors, locations, horses and so much more.

Robinson to promote the new 2018 collection. With ateamof five working hard to achieve the perfect imagery here is abehind the scene look at what really goes on!


PHOTOGRAPHER For a photo-shoot it is important to find a photographer that understands your ideas and creative needs. Looking at their previous work is a great way to see what style their images follow and how creative they are. Also having a conversation either over the phone or in person discussing concepts and ideas also helps in making the decision. Their personality and how you think they will work with the models is also important. When it comes to photographing horses, choosing an equestrian photographer is the best choice especially if you are looking for riding and action photographs. They will know the horse’s movements and stride pattern if it is show jumping or cross-country images you are wanting. Having worked with Laura on a

few photo-shoots the team know once everything gets underway she soon relaxes and enjoys the occasion rather than becoming nervous and too posed with her look.

WEATHER As with most things the weather can

have a huge effect on photos. Planning beforehand is important in checking the


ecently Equithème organised aphoto-shoot with their sponsored show jumping rider Laura

weather forecast, but as we know the British weather is somewhat unpredictable and most of the time you just have to keep your fingers crossed for good weather. Most people think that a glorious sunny

day is perfect for photographs, but it can sometimes be a photographer’s nightmare. The sun creates shadows and it makes it more difficult to choose the best locations. Laura’s base in Yorkshire provides the opportunity for a variety of locations and an ‘open’ feeling with big sky and green fields to photograph dramatic landscapes as well as high end fashion-led styles.

Above: Photographer photographing Laura

Left: Laura getting ready

Right: Trying to get those ears forward

Some riders love photo-shoots

and others aren’t so keen so giving them confidence and helping them with where to look and getting them to laugh, smile and be relaxed makes it less uncomfortable for them. Also looking after the model or rider

you are photographing is important, carefully planning the outfit changes and generally making the day run as smooth as it can is a big bonus. If it gets a little cool between takes offering a jacket to keep them warm are just little things to make the experience more enjoyable.

HORSES Photographing animals is never easy

MODELS For clothing brands, professional models

are often used for photo shoots as they are confident in front of the camera and can come up with lots of different poses, however the majority don’t get the opportunity to work with horses and this can be seen in the imagery. Using sponsored riders in the lifestyle shots is perfect as they play a big part in the brand and work with horses so the photos automatically look more natural.


information visit:www.

as they don’t always stand still or do what you want at the time, so patience is everything. Getting the horses ears to come forward is always a classic and normally there is someone behind the camera waving their arms, rattling a bucket of feed or throwing something in air. For the horse, the experience also wants to be a positive one and making sure you have a horse that won’t spook if the flash is used or doesn’t get excited when they see some grass is vital. Again planning what the horse

will need to be doing will help in time JULY/AUGUST2018For the latest

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