The Verbal CommuteTM

“My ideas usually come not at my desk writing but in the midst of living.” - Anaïs Ni

The Mentors of Upbeat Times Ink! by Paul Andrew Doyle ~ Founder, Publisher & CEO •

Santa Rosa, CA. ~ Probably some of on the finest publishers I ever worked for before I became a publisher myself were; Rollie Atkinson (So- noma West Times & News, Healdsburg Tribune,


Times, Cloverdale Reveille & Discov- eries Magazine) and John Boland (Sonoma County Independent...

Now the Bohe- mian 1993-1996) & John Burns of the Argus Courier(He was publisher of Sebastopol Times & News back in the 80’s when he hired me). I honor them because, if it had

not been for their mentoring, guidence and patience with my efforts to bring them advertis- ing to support the publishing of their papers, I believe I would not have the kind of knowledge I have today to do what I do. Starting with the furthest back was John Burns with the Se- bastopol Times & News. I met John when I was a budding car- toonist and I liked him imme- diately. He had a great sense of humor and also was very kind and creative with words, some- thing I admired greatly. His advice kept my high energy on track. His positive attitude even when sales were down kept me going out and trying again to earn the favortism of the adver- tiser and business owners. He said they would say ‘no’ a doz- en times before they said yes. It was important to build trust and to show the business owner it wasn’t just about advertising and money, it was helping the business to grow, to earn more money and to be competitive. Tank you John, you were way ahead of your time and I always consider you a friend more than a boss. Many years later, aſter retur- ing from Arizona form a 1-1/2

year stint to work on my artis- tic talents painting high desert art , I was immediately hired by Rollie At- kinson.

Rollie was probably

one of the most laid back people I’ve ever worked

for. He also had a great sense of humor but was

very serious about doing well for the community and re-

porting the news...truthfully... as it really was...without the fluff, good or bad. One of the people who worked with lie

Rol- and I was

Gabriel Fraire, who currently writes exclusively for Upbeat Times about his family. Gabriel & I actual- ly ran the Windsor Times for a few years, he the editor and me, the advertising manager. Rol- lie had an approach similar to John Burns when it came

to promoting businesses, but also allowed me to be myself while I was ‘selling’ advertise- ment space. He never pushed me ever & taught me a strong method- oligy of positive communication. We

even golfed

together on occas- sion to let out a bit of steam when we were not on deadline for the next weekely issue. It is impressive that Rollie has grown his business endeavors from being a General Manager

ing many and starting

me, letting me know that the Independent was new and that there would be a lot of work ahead and wanted to also make sure I was ‘UP’

to the job. I

was. I was hungry for a challenge as I’ve always been! I told him I ‘could’ do it. I had always been hungry for personal success. I am

honored to have worked for such a great

to currently own- publications a classy

magazine(Discoveries). His entrepreneurial skills are to be re- spected for sure. And, 5 years be-

fore I began Up- beat Times, I in- terveiwed with John Boland in 1993, who pub- lished a paper

called, ‘Te Paper’ and

was beginning a transition to ‘Te Sonoma County Inde- pendent’. On my first inerveiw he hired

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It’s all about having fun and smiling and shaking hands. ~ Tone Loc

man in many, many ways, espe- cially when it came to his ‘can do’ attitude and kind personal- ity. Te most thankful part that is formost is that he believed in me, and my abilities. He to knew I was high energy and ... continued on page 11

UPBEAT TIMES, INC. • February 2018 • 3 ~ First Facts & Trivia ~

The very first instance of a newspaper was

commissioned by Julius Caesar in 59BC, and it was a daily list of announcements that was carved into metal or stone and displayed publically.

Across the globe, more than 24 billion newspapers are published every year.

The first crossword puzzle was published in a British newspaper called the Sunday Express in 1924.

99.4% of all retailers

advertise their business in the newspaper.

Studies show that newspapers are the most

effective place to advertise store sales and promotions.

Since its inception in 1998, the Upbeat Times has become one of the most popular papers in Sonoma County & beyond.

Santa Rosa West Presents:

2018 Night of Heroes Charity Crab Feed!

Celebrate and honor our Wildfire Heroes...

Help us build a New Children’s Play Village at Coffey Park....

Support Simply Strings with Fund-In-Need!

Saturday, February 17, 2018 at 5 pm Friedman Center, 4676 Mayette Avenue, Santa Rosa

Open bar, crab, salad, bread, dessert (pasta available for non- crab diners) + Live and silent auction, special entertainment, and dancing to the music of DJ Rod Cervantez!

To access our Project Website, purchase tickets or sponsor a table, please go to: UPBEAT TIMES, INC. • February 2018 • 3

Tickets Still Available! $85 p/p

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