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SpousesinBusiness and Employment | 25 Why aleather goods business?


“With the good fortune of family in India who own their own leather factory,Ialways knew Iwanted to make use of that and take something to market but Ididn’t initially have a clear idea on specifically what. At the time afriend was applying for the Red Arrows and of course aviation is so close to our lives anyway,itbecame alogical step to design the ranges around the RAF.Iused the Diamond 9logo and so the RedArrows Collection began.


“I took apunt. It took ayear to bring everything to fruition. Research led


to needing and applying for the MOD licence and then Iexpanded the range to what we have now: 7Squadron, BBMF,Chinook, RedArrows and Typhoon Collections, each with its own specific brand.”


What advice would you share to those inspired to set up in business themselves?


“If you already have abusiness idea, that’s half the battle and you are already blessed. Take that idea to people who have been there and done it. Talk ideas over and just by vocalising your plans you will be surprised how that helps.”


Connect with ASALI Explore the range online by visiting asalidesigns.co.uk. sales@asalidesigns.co.uk Facebook/asalidesigns twitter/Asalidesigns Instagram/asalidesign


Become part of


the team Mindy employs people on aproject basis so for ASALI it depends on what’s needed at the time so it could be an airshow that needs stand sales support.


She adds, “Weinvite spouses who think they may be able to help us launch our next military collection of luggage and accessories to get in touch or come and see us at one of our events this summer (see website for details). Things are kept very fluid to reflect the need of the business at the time.”


If you feel that you are alike-minded person and would like to become an outlet consultant and to connect with other wives and partners of the armed forces, you might like to explore the opportunity to be apart of ASALI. Please get in touch with Mindy to discuss being part of awider network, potentially working at different locations closer to your own home.


www.raf-ff.org.uk |Summer 2018 | ENVOY


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