By Heather Park

FUNDRAISING – Boosting support

Seek out skills: 


The success of your fair hinges on people – whether they’re helping to run the event, attending it or providing sponsorship on behalf of a company. So how do you get them involved?


unning a successful fair relies on getting support from a lot of people. These can be split into three categories:

volunteers, visitors and sponsors. Targeting each of these groups will help you to boost the overall success of your event by maximising your  community, and even initiating new relationships. Keep reading for tips on how to harness support.

Volunteers A fair requires a lot of manpower,

and every pair of hands counts –  donations, to the people manning


the BBQ, or those tidying up at the end! Encouraging volunteers is something PTAs often struggle with, so how can you increase your team? Make it easy: Volunteering should be as easy as possible. Ensure all of your promotional material offers a clear, consistent way for people to offer their help, making contact details explicit. Break it down: Don’t put potential volunteers off by letting them think they’ll be organising the whole  people know exactly what they’re signing up for. If childcare is an issue, can one parent come along before the fair to help set up?

At last year’s summer fair, Halsford Park Primary School paired sponsors with relevant stalls, receiving £200 for a 2m x 1m banner

skills to help with the event – face painters for example – advertise this. Let potential volunteers know how important each role is. Advertise your cause: If you have  raised will go towards, let people know. Otherwise, highlight what the PTA has funded in the past. If parents can see how the PTA has  how it will in the future, it might encourage them to volunteer. Embrace a captive audience: Does the PTA or school have any events scheduled in the run up the fair? If so, take advantage of the captive audience to give a speech. This is hard to ignore – especially if the request comes from the Headteacher! Pre-fair prep: Not all parents will be able to help on the day, but that doesn’t mean they can’t still do their bit. Provide a list of things that can be done in advance, whether it’s wrapping lucky dip presents or making a prop for a stall. Add an incentive: How about  incentive, where all volunteers’ names are entered into a prize draw. The fi nal push: Create a rota of stalls and time slots and identify gaps to   board that can be placed on the playground, at assemblies, sports day, etc, and encourage friends to add their names – ideally in pairs! Get organised: Before volunteers arrive on the day, have your core organising team get the bulk of stall stock out and ready to go – with a sign indicating which stock is for which stall. Draw up a map of where each stall is to be set up. Utilise everyone:On the day, appoint someone whose sole purpose is to co-ordinate your volunteers as they arrive to help and  Value your volunteers: Show that you appreciate everyone’s efforts by offering some ‘perks’, i.e. could their children have exclusive access to the bouncy castle before or after the fair? SUMMER 2018 41

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