MANAGING YOUR PTA – Marketing tips

Adobe Spark

Adobe Spark ‘We use Adobe Spark to design

Microsoft Publisher Microsoft Publisher

( ‘I use Microsoft Publisher and Microsoft Expression Design 4 to design our posters. Publisher provides lots of templates that are easy to alter, whereas Microsoft Expression allows you to design from scratch. Microsoft Publisher  package, and Expression is free to download. On average it takes around 30 minutes to an hour to design a poster, as we tend to use artwork that has been drawn by a child from school. I work for a sign company and therefore have experience of design software, so I usually design the posters.’ Sam Goodall, PTA Vice Chair, Offenham CE First School, Evesham, Worcestershire (105 pupils)

‘Microsoft Publisher is easy to use, as nothing moves on its own, so getting the layout that you want is straightforward. It comes as  (which is already installed on many computers) or a free version is available online. I took on the job  Co-Chair last year. This decision

posters. It’s very easy to use, as the process takes you through the design step-by-step, so you can choose the social media format, picture, text, layout, and so on. This package is really straightforward. I design the posters on my Chromebook, so you don’t even need the most advanced  now that I’ve done a few I can have one ready in around 30 minutes.’ Clare Hemsley, PTA Chair, John Hunt Primary School, Newark, Nottinghamshire (459 pupils)

Five top tips: 1

is generally based on an individual’s knowledge and the software available to them. Depending on the complexity of the poster and  it takes me about an hour to create a poster for Facebook. I use images from in my designs (I can use them for free as long as I include a credit). These images come in a format that allows me to add or remove parts, resize them and recolour sections if I wish. I use if I don’t already have something  designing, I spend some time looking online for inspiration for what I am trying to create.’ Nikki Adkin, PTA Chair, Southbourne Infant & Junior Schools, West Sussex (420 pupils)

Branding: Because digital posters have the potential to reach a wider

audience than families of pupils, it would be wise to include a school logo (and a PTA logo if you have one) on all posters to give them context.

2 3

Utilise skills: Ask around to see if any of your parents have design skills or software to contribute – you may be surprised!

Less is more: Don’t be tempted to cram too much information onto

the poster – it’s a small space. Keep to the necessary details, driving people to the school website for more details.

4 5

Simple and effective: Keep the design simple – too many colours,

fonts or images can make a poster difficult to read and therefore off- putting, as can adding type over busy background images.

Call to action: What do you want readers to do? Be sure to make

this clear by, for example, giving the phone number or email address to contact to buy tickets for an event. SUMMER 2018 21

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