Soft Drink News
BRITVIC CONTINUES TO PUT HEALTH AT THE HEART OF ITS NEW SUSTAINABLE BUSINESS PROGRAMME – “A HEALTHIER EVERYDAY”
Leading soft drinks company Britvic plc has announced the launch of “A Healthier Everyday”, its new sustainable business programme which builds on its commitment to: help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet.
The creation of “A Healthier Everyday” follows a review by the company into how it can ensure that its sustainability programme is focused on the issues that matter most to its stakeholders, and concentrates on delivering solutions that can make a real difference. The programme is fully embedded in Britvic’s broader business strategy, and is helping to deliver the company’s overarching purpose to ‘Make Life’s Everyday Moment’s More Enjoyable’.
“A Healthier Everyday” programme, focuses on three key areas including: • Healthier People: helping consumers to make healthier choices and live healthier lives.
• Healthier Communities: helping our employees and communities to thrive.
• Healthier Planet: helping to secure our planet’s future.
The programme builds on the work Britvic has undertaken for many years, in particular the bold steps the company has taken on public health. Britvic has led the industry in taking steps to help consumers make healthier
30 FEBRUARY 2018
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choices, through a long term and extensive reformulation programme, an innovation pipeline focused on healthier products, and marketing responsibly. As a result, Britvic has removed over 20bn calories from its GB portfolio since 2013 on an annualised basis, meaning the company is well placed to respond to the soft drinks industry levy. By April 2018, 94% of its owned brands (72% of Britvic’s full GB portfolio) will be below or exempt from the levy.
Sustainability milestones in 2017 – a quick look back Healthier people: • Britvic removed over 20billion calories from GB diets on an annualised basis since 2013, and by next April 72% of its total portfolio and 94% of its owned brands will be below or out of scope of the soft drinks levy in Great Britain.
• In GB, c.90% of all Britvic innovation was under or exempt from the soft drinks industry levy in 2017, eg. Robinsons Refresh’d, a still spring water drink made using 100% naturally sourced ingredients, no added sugar and only 55kcal per 500ml serve. We also continued to lead Pepsi innovation through sugar-free Pepsi MAX with Pepsi MAX Ginger.
• We’ve focused on innovation in new categories such as evolved energy with the relaunch of Purdey’s – a more natural energy drink containing multivitamins and natural botanicals to give a natural lift with no caffeine and no taurine. (retail value increased 55% in 2017).
• Britvic continued to help its customers reduce sugar. E.G. Subway stores removed c.3.7bn calories from British diets between July 2016 and July 2017 by converting to the Britvic/PepsiCo portfolio.
Healthier planet: • 100% of Britvic’s plastic bottles are recyclable. • Recent investment in new bottling lines eliminated over 300 tonnes of plastic bottle packaging in GB.
• 99% of global manufacturing waste generated was diverted from landfill.
• It achieved a 5% reduction in carbon emissions relative to production compared to 2016.
• Water ratio (water consumption relative to production) from 2016 was maintained despite the commissioning of new lines.
• Britvic was shortlisted for the 2017 GreenFleet Awards in the ‘Private Sector Fleet of the Year’ category for its work to promote the use of alternative fuel vehicles across its fleet. Work included installing charging points across its sites in Great Britain, and actively engaging with employees to demonstrate the total cost/ benefit of hybrid vehicles.
Healthier communities: • Women are represented in 36% of leadership roles across Britvic.
• 31% of employees took advantage of community giving programmes, supporting good causes.
• Britvic achieved a wellbeing score of 72% in
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